Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Corbin White, owner of Zoco Marketing, located in Lehi, UT, USA.
What's your business, and who are your customers?
Zoco Marketing is a digital marketing agency that teaches people how to grow their businesses using tools like paid ads & social media.
Tell us about yourself
I got started in marketing eight years ago, and over that time, I would often have people come to me and ask how "would you market this product" or "how do I do this {insert task} in Google Ads." After getting the same questions over and over, I decided to start a YouTube channel to educate people on how to market their businesses. After the YouTube channel started to grow, people then came to me and asked if I could just run their marketing, so they don't have to take the time to learn it themself. So I started taking on clients to grow their businesses through digital marketing.
What's your biggest accomplishment as a business owner?
One of the things I am proudest of to date is crossing the 1 million total views on YouTube. It is fun to think about the impact those million views have had on businesses across the world.
What's one of the hardest things that comes with being a business owner?
For me, personally, it is learning to offload tasks. From the start of the business, I was doing everything, and now my focus is finding talented people that I can train to scale the business more. It has been difficult to find the right people and outline standard operating procedures.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- I wish I had hired a bookkeeper & CPA much sooner.
- Be sure to block off at least 2-3 hours a day for deep focus/ do not disturb mode.
- Starting a business can sometimes be a lonely journey, don't be afraid to join Facebook groups, online forms, or in-person meet-ups to meet other people going through similar things.
Where can people find you and your business?
Website: https://zocomarketing.com/
Instagram: https://www.instagram.com/zocomarketing/
LinkedIn: https://www.linkedin.com/in/corbinwhite/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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