Measure, Optimize, Increase - Your Marketing Measured

Team Subkit -

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Carolyn O'Brien, Founder of Your Marketing Measured, located in Guilford, CT, USA.

What's your business, and who are your customers?

I help online business owners understand their marketing efforts through metrics dashboards, funnel audits, and overall marketing strategy.

Tell us about yourself

I have a background working for SaaS companies. I started my own business to work for myself and bring my corporate experience to online business owners. I am motivated by helping others understand what is working and not working in their business. I wouldn't even consider myself a "numbers" person, but I understand how vitally important understanding your business metrics is. That is why I try to make numbers and metrics more accessible and easier to understand through visuals and dashboards.

What's your biggest accomplishment as a business owner?

I was able to match my corporate salary in less than a year of working on my business. Each year, my business revenue and profitability have grown.

What's one of the hardest things that comes with being a business owner?

I think one of the hardest things is deciding what direction you want to go in. There are so many potential avenues to go down when you own a business which is great, but it is sometimes hard to decide what direction is best for you, your clients, and your business in the long run.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just get started! The longer you wait to start, the longer it will be for you to see success.
  2. Find mentors, coaches, and others who have accomplished what you want to accomplish. Don't follow the advice of someone who has not done what you dream of achieving.
  3. It's okay to pivot your business, don't let that hold you back from getting started.

Where can people find you and your business?

Website: https://www.metricssuccess.com/
Facebook: https://www.facebook.com/carolynobrienobm
Instagram: https://www.instagram.com/carolynobrienstrategist/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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