Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Greg Gostincar, Founder of Your Inception, located in Ljubljana, Slovenia.

What's your business, and who are your customers?

We are researching tools, hacks, and strategies to help people improve their brain performance and well-being. We target health-conscious professionals, entrepreneurs, managers, and CEOs.

Tell us about yourself

I am a certified brain health professional helping people since 2016 to improve their performance and well-being. What got me into optimizing performance and biohacking was my own experience with burnout which completely changed my life. After seeing how many people suffer from exactly the same problems I went through, I decided to share my story and continue researching ways to help people escape their situations. What motivates me the most is the fact that people are being lied to and deceived, which is the reason why they have so many health problems. The truth is that probably every single person can quite dramatically change their life by making some small but important changes. Those changes will then lead to better performance and well-being.

Do you have daily rituals for work / wellness / fitness / mindfulness?

  • Drinking a big glass of water with a bit of lemon
  • 25-30 minutes of morning meditation (mindfulness, focus on my breath, without apps, etc.)
  • A short 10-15 min morning walk
  • Stretching my body, sometimes doing yoga, occasionally Tibetan rites
  • Eating a healthy, mainly plant-based breakfast

What's your biggest accomplishment as a business owner?

My YouTube videos have been seen by millions of people, which is amazing!

What's one of the hardest things that come with being a business owner?

Being focused on your primary goal all the time. It's quite easy to get pulled into doing things that you are not supposed to do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start already; what are you waiting for?
  2. You will fail many times, which is how you will learn. If you don't fail, you don't learn.
  3. Life is short, so don't forget about it!

Is there anything else you'd like to share?

While not everyone will agree, I believe that everyone should do the things he or she loves the most. If you are passionate about something, you should do it no matter what. Life always finds ways to deliver what you need the most at just the right time.

Where can people find you and your business?

Website: https://www.yourinception.com/
Facebook: https://www.facebook.com/ggyourinception/
Instagram: https://www.instagram.com/yourinception/
LinkedIn: https://www.linkedin.com/in/gregagostincar/
YouTube: https://www.youtube.com/@yourinception


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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