Create Your Rockstar Brand - Your Brand by Design

Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Amber Griffiths, Founder of Your Brand by Design, located in Riverton, UT, USA.

What's your business, and who are your customers?

I help committed speakers and coaches uncover how to move from unique to unforgettable and into Legend. It is by developing and leveraging their unique Brand and Persona that they can deliver an unforgettable experience, from any stage of their choosing, to create deep, genuine connections while increasing their Reach, Response, and Revenue.

I work with speakers and coaches who love to speak from stages of any size, not just because they love the performance they do. Not just because they can make money, which they can.

But because they can't NOT be on the stage, once they realize that it is the fastest, most effective way for them to share their message. I work with women who know this is their time to step onto the stage and become one with the magnificent person they were told they couldn't be. It's what Legends do.

Tell us about yourself

We each have a mic drop moment. It's what happens next that decides our future. My life could have been sealed while working with Coca-Cola. But I knew it was meant for more. No doubt, many of us feel the same way. From a purely financial standpoint, it felt very unnerving to leave a secure job for the gift of the unknown. But if I learned anything from playing the keyboard on stage with Andy Bell, it is that futures don't wait. They unfold. So, I popped the can and readied the cork, and I put up not just a shingle but a statement. It took a little time to evolve from a graphic designer to a Brand strategist to Maker of Legends. But every inch, every moment, every memory … was totally worth it.

Now, I work with those who aren't just committed to creating a better world and hopeful futures, but with those who are willing to do the brave work, find themselves in the mystery, step into their own greatness, personified in their business and their Brand. Movements, messages, and miracles in the making are what I am blessed to do for a living. If that is you, I'd love to play.

It's not about doing it the same way everyone else has done it before. Because that's not what a Brand or a Persona is about … and it is certainly NOT what a Legend is about. But it's a way to help them embrace their own unique way of connecting to the world and providing an experience that makes them absolutely unforgettable. And profitable.

What's your biggest accomplishment as a business owner?

My great accomplishment is guiding others to new ways to be heard. From upleveling their Visibility in a fully aligned way and exploring new stages with eager audiences, from being able to claim their Voice and share their message and movement, to increasing their reach, reputation, and revenue, the way they show up in the world is key, and I am thrilled to guide them through their adventure.

What's one of the hardest things that come with being a business owner?

I realize that we each have a path. And as much as I can see the potential greatness in another, it is for them to be open to see it for themselves, to choose it, before they can answer the call.

I have found that we each have a door that our dreams knock on. Some of us answer that door right away, and others of us need some time to answer - perhaps waiting for a doorbell to ring rather than a knock. The struggle that I have experienced is when I realize that a client isn't right to take on yet. It is when I know that the path that they are heading on is not as powerful as if they were headed to Legend. The struggle comes in waiting for those who aren't ready and trusting that in their own time, they will get there. They will hear the knock, the bell, and they will answer. It is not my time; it is not my schedule; it is theirs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be open to opportunity not just when it knocks but when it wants you to create it. As entrepreneurs, we often have our heads down, and our focus is on building a business. Sometimes, we miss out on huge opportunities to speak, meet new people, and try something new. And sometimes, we jump into something that isn't aligned with our values. Be clear about what you want to create, and be willing to create your own opportunities that are fully aligned with who you really are.
Leverage your knowledge and skills for others in a way that multiplies your joy and potential. I have found that often, we find a place to really up-level our work when we understand where we are each coming from. It is by sharing so much of who we really are and inviting those around us to join in and stand as the best version of ourselves that we can forge our own Path to Legend. Legends aren't made on their own; that's not how it works. By locking arms and hearts with other committed and devoted individuals, we can increase our ripple effect – the impact we make on the world. Offering a safe space for all creative thoughts to be shared openly and without judgment. Engaging with like-minded souls to elevate creative genius to not just better serve but to transform just like the ways the best music and the greatest Legends can.
Find the right mentor to guide you. Working with a mentor is key to your success. Not a guru to hand you the cookie-cutter answers in a one-size fits all manner, but someone who will roll up her sleeves, care about your success as much as her own and help you determine the next best steps for ME. A plan specifically for you, your audience, and your message. The right mentor can help you avoid the pitfalls, leverage your message and movement, and reach the right audiences. The right mentor can support your journey as you watch for the right opportunities to sprint forward, can help you determine the best places along the way to pause to regroup, and can open the doors that create the success you dream of.

There are more than 2 million podcasts looking for guests and nearly 100,000 speaking opportunities across the nation in the next 90 days. That means a lot of noise. But more importantly, it means a lot of opportunities to show up as your best self and share the message your heart and soul long to share. There is a stage for every human and every message. What you do with it will determine if you stand alone or with your community, determined to change the lives of others for good.

Right now, immediately, you get to show up bigger and impact more people. This is the time to step onto whatever stage you want and become one with the magnificent person you were told you couldn't be. This is the time to touch the lives of those who are not yet ready, or allowed, to get loud with purpose. Your audience, the people you serve, and the world at large are clamoring for you to show up fully. If you're ready, let's do it together.

Where can people find you and your business?

Website: https://www.yourbrandbydesign.com/
Facebook: https://www.facebook.com/MakerofLegends
Instagram: https://www.instagram.com/yourbrandbydesign/
LinkedIn: https://www.linkedin.com/in/yourbrandbydesign/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.