Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Mordechai Alvow, founder, and owner of Yarok, located in Hudson, NY, USA.

What's your business, and who are your customers?

Yarok Hair / Body care products are made of food ingredients, nutritious effective on hair and scalp. Each Formula has a generous amount of organic essential oils blended with the cleanest possible Wilde crafted, consciously-sourced vegan ingredients. Free of alcohol, parabens, sulfates, gluten, and toxins to also preserve the beauty of our earth. Yarok donates 3% of its annual profits to the Pachamama Alliance, a global flourishing non-profit dedicated to supporting the indigenous people of Ecuador and Peru to protect 10 million acres of Amazonian Rainforest.

Tell us about yourself

As a hairstylist both for editorial and salon work, I started to feel sick my hands had a terrible rash, and I wanted to breathe better air. I then realized that we could offer healthier beauty regimes for clients and achieve the same results and at the same time better the universe. I use natural ingredients in everting I do each day, for house cleaning, pet car and my baby... I am constantly inspired by nature and inspired to tell others of its great gifts to us.

What's your biggest accomplishment as a business owner?

As a green business owner, my biggest accomplishment is to see how ahead of time, I was creating effective and non-toxic products. And it is very flattering when other companies want to buy the company that you started from scratch.

What's one of the hardest things that come with being a business owner?

The hardest thing being a business owner is to have the ability to keep on going regardless of the issues that arise. Knowing that problems are here to take us to the next level and never give up.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Take your time to research.
  2. Go for anything that does not seem realistic, it's good to get an option, but you have to filter and decide on your own.
  3. Hire anyone who knows how to do things you are not good at and make sure you make them grow in your company.

Is there anything else you'd like to share?

Doubt is healthy, but don't let it stop you!

Where can people find you and your business?

Website: https://yarokhair.com/
Facebook: https://www.facebook.com/YarokHair
Instagram: https://www.instagram.com/yarok_hair/
Twitter: https://twitter.com/YAROKhair
LinkedIn: https://www.linkedin.com/company/yarok-llc/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.