Interested in starting your own entrepreneurial journey in fashion accessories but unsure what to expect? Then read up on our interview with Veya Cepela, Founder of Wild Thing Living, located in Edmonton, AB, Canada.
What's your business, and who are your customers?
Our business has refined the art of handmade hair accessories. We create unique and quality seamless hair scrunchies that are made with high-end fabrics from silks, satins, organza, linen, and more. We love making the perfect scrunchie for wedding parties, bridal showers, birthday gifts, and many other occasions. Each product is created with comfort and beauty in mind and is available in a variety of sizes, textures, and colours. We wanted to create a comfortable and multifunctional hair accessory that works for any hairstyle, and all hair types, no matter what age you are. Our scrunchies are luxuriously soft, with great stretch, and hold all day - say goodbye to those tension headaches! We have made the perfect versatile scrunchie that you will love as much as we do; we guarantee it!
Tell us about yourself
I found a need in the market as every scrunchie I owned was disappointing and simply didn't work. I decided to do my own research and find the perfect all-day hold elastic with enough stretch to work for any style. I began designing and taught myself how to sew as I wanted to make a scrunchie that worked for everyone in all varieties of fabric at an affordable price. I love fabric shopping, sewing, and creating custom hair accessories for everyone and every occasion.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is knowing that I have created a product that works. I have constant repeat orders and great customer reviews and use my products daily, so I know I am helping all my ladies out there with their hair!
What's one of the hardest things that come with being a business owner?
One of the hardest parts of being a business owner is constantly keeping up with new social media algorithms and connecting on five separate platforms multiple times a day. I love what I do and love marketing, but my favourite part of my business is creating and designing products for my customers.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Know your market, do your research and know what the competition is. It can be challenging at times but keep pushing if it's something you are passionate about, as growing your business takes time. Finally, learn how social media tools can advance you in the online business and how to stay active and connect as social media drives your customers to your website.
Where can people find you and your business?
Website: https://www.wildthingliving.com/
Facebook: https://www.facebook.com/wildthingliving
Instagram: https://www.instagram.com/wildthingliving/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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