Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Steve Whiteford, owner of Whiteford Resources, located in Austin, TX, USA.
What's your business, and who are your customers?
I'm a consultant and coach who specializes in Emotional Intelligence (EI) because emotional self-awareness is the essential skill to enable growth and change.
Tell us about yourself
I chose acting as a career because, as a boy, my inclination to feel and express myself was ridiculed. Acting gave me that permission. In college, I discovered I loved teaching. Eventually, I satisfied that passion by beginning to teach business people Speech and Presentation. Over a few years, I expanded my topics to include Conflict Management, Communication, and Leadership. When Daniel Goleman published his first book, I realized I'd been teaching emotional intelligence all along. It is the through-line of excellence for nearly all executive development goals.
What's your biggest accomplishment as a business owner?
Leading individuals to a level of self-awareness that enables them to thrive by being themselves.
What's one of the hardest things that come with being a business owner?
Developing a wide range of business skills beyond particular expertise.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Learn to plan and budget.
- Network.
- Avoid confusion and burn-out.
Where can people find you and your business?
Website: https://whitefordresources.com/
LinkedIn: https://www.linkedin.com/in/stevewhiteford/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.
