Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Yuel Rafferty, founder of White Flamingo Lash, located in Miami, FL, USA.
What's your business, and who are your customers?
WFL is a lash extension brand. We supply and educate modern lash artists in North America, and our company is 100% focused on artistry growth perfectly paired with lash technology products.
Tell us about yourself
I'm a beauty addict! I moved to the USA to follow my makeup dream, and while working as an MUA, I absolutely fell in love with lashes! I realized how transformative they are, so I went ahead and took my first lash extension training. I opened up my first lash studio in San Francisco, CA., where we delivered customized sets to every client attracting the attention of the industry. My motivation has always been offering confidence to modern and busy women through lashes and making my students really believe that lash extensions it's a form of art where we can balance and modify facial and eye features.
What's your biggest accomplishment as a business owner?
My biggest accomplishment has been helping lash artists to work with high-quality products and understanding lash artistry through relevant social media content. We have millions of views on IG!
What's one of the hardest things that comes with being a business owner?
Daily discipline. Being your own boss it's so rewarding, yet you can get lost if you don't have a plan to achieve goals, so being self-disciplined can be challenging at times.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Discipline over motivation, not every day you are gonna feel like doing what you have to, but you have to!
- Patience and commitment. Growing a business doesn't happen overnight, but if you are persistent and obsessed with your goals, it will happen. It's ok not to skip a few trips, parties, and get together while you work for your dreams.
- Comparison kills everything. You Vs. You and that's it! Little steps are steps. As long as you are moving towards your wanna-be, keep your focus and mind your business.
Where can people find you and your business?
Website: https://www.whiteflamingolash.com/
Facebook: https://www.facebook.com/white.flamingo.lash/
Instagram: https://www.instagram.com/whiteflamingolash/
TikTok: https://www.tiktok.com/@whiteflamingolash
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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