Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Esty Hirsch, founder of Whimsical Sweets, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

We started off selling very customized cookies and eventually expanded into baked goods like French macarons, cupcake cakes, and DIY cookie kits which are also offered as a subscription option and cookie classes.

Tell us about yourself

I was personally very creative and artistic and loved being able to create edible art. Once I started experimenting, I knew this was what I wanted to do as a full-time business. I get motivation from repeat clients, therefore always getting an urge to create something new.

What's your biggest accomplishment as a business owner?

I think the biggest accomplishment so far is taking my passion and turning it into an actual business.

What's one of the hardest things that come with being a business owner?

Running the business part of it, having to deal with the numbers, making sure employees are trained properly and are able to accomplish a perfect product on their own without me having to overlook every detail.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Educate yourself! There are so many free business resources, especially for a woman in business; I’ve learned so much by joining Facebook groups, following entrepreneurs on social media, etc. has helped me immensely.

Is there anything else you'd like to share?

Never give up! Keep on going until you reach your goal of success.

Where can people find you and your business?

Website: https://whimsicalsweets.com/
Instagram: https://www.instagram.com/whimsicalsweets.brooklyn/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.