Providing Highly Optimized Digital Advertising - Webtopia

Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Jessie Healy, Founder of Webtopia, located in New York, NY, USA.

What's your business, and who are your customers?

The growth agency for mission-driven ecomm - we deliver bespoke digital advertising strategy + media buying + creative. Mission-driven brands need a different kind of growth agency. It's tough in ecomm right now, and you need a proactive partner who cares about your brand enough to go to battle for you. Fuse scroll-stopping creative with ahead-of-the-curve targeting and optimization strategies. Achieve sustained results on Facebook, Instagram, Pinterest, and TikTok. Harness Google's evolving range of advertising options for ecomm. From Google Shopping to Performance Max, we'll ensure you stay ahead of the game. We build automated email flows and campaigns that generate revenue while you sleep, with tailored support from our creative + copy team and automation specialists.

Tell us about yourself

After years of running multi-million-pound digital campaigns for the likes of Etsy, Future Publishing, and Trinity Mirror, I got fed up with the status quo and set out to create my own 'anti-agency': Webtopia. The $20 million I have spent on digital advertising in my career has helped me crack the code to creating profitable ads that convert. I love sharing my knowledge, actionable insights, and strategies with audiences via events and podcasts.

What's your biggest accomplishment as a business owner?

Making it to the top 2% of female-owned businesses that turnover $1M or more per year.

What's one of the hardest things that comes with being a business owner?

The fact that it is never a 9-5 job; it's on your mind all the time - whether you want it to be or not!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Know your customer really well. Understand their deep motivation to buy.
2. Surround yourself with a community of other businesses going through the same thing.
3. Set clear and realistic goals and relentlessly pursue them.

Where can people find you and your business?

Website: https://www.webtopia.co/
Facebook: https://www.facebook.com/JessieHealyeCommGrowth
Instagram: https://www.instagram.com/wearewebtopia/
Twitter: https://twitter.com/Jessie_Webtopia
LinkedIn: https://www.linkedin.com/in/ecommercecoach/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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