Interested in starting your own entrepreneurial journey in skin care but unsure what to expect? Then read up on our interview with Marya Khalil-Otto, President & CEO of Vitality Institute, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
My business is the Vitality Institute; we are most known for our professional skincare treatment called the VI PEEL. Our customers are 7,000 of the best dermatologists, plastic surgeons, and aesthetic providers in the country. We provide products for an underserved community - those with skin of color with pigmentary concerns.
Tell us about yourself
The company was actually founded by my father, Dr. Abdala Khalil. Our main product, the VI PEEL, was inspired by Moi. It was created as a solution to my hormonal, cystic skin. After his unexpected passing, I-- at the young age of 25 -- stepped in with two intentions: to take care of my family and to keep my father's memory alive. My mission is and has always been to help people of all skin types restore their confidence, so they can reach their true life potential.
What's your biggest accomplishment as a business owner?
Under my leadership, VI has grown to offer six medical grade VI Peel formulations customized for various skin conditions and VI Derm, a full portfolio of clinical daily care products specifically formulated to reduce pigment and increase cell turnover. I was so scared I wouldn't be able to innovate without my dad, but I'm so proud that last year we launched our VI Peel Body, and it's quickly become one of our customer's favorite treatments!
What's one of the hardest things that comes with being a business owner?
The loneliness and sleepless nights! Sometimes you feel like no one understands how much stress and worry you have. Not everyone can relate. That's why it's so important to find a peer group- even if it's just to vent in a safe environment.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- You can't do it alone; It takes a tribe inside and outside the business.
- Never take yourself for granted, and get some good hobbies.
- If you aren't making mistakes, you aren't doing enough.
Where can people find you and your business?
Website: https://vipeel.com/
Instagram: https://www.instagram.com/maryakhalil/
LinkedIn: https://www.linkedin.com/in/maryakhalil/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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