Interested in starting your own entrepreneurial journey in agriculture but unsure what to expect? Then read up on our interview with Lisa Welsh, CEO of Vitality Farms Company, located in Lakeland, FL, USA.

What's your business, and who are your customers?

Vitality Farms Company is determined to change the way the world eats vegetables! We believe that our clients, regardless of age, socioeconomic status, etc., should have an ample supply of nutrients at their fingertips. Our promise is that with our products and knowledge, we will serve the community and help increase awareness of foods that are locally grown. Our promise articulates how we deliver on our mission and reflects the value of the proposition we offer customers. Our values reflect the spirit with which we work to fulfill our promise. We value hard work, tenacity, and the ability just to get it done! We offer knowledge about microgreens that we have learned on this entrepreneur development. We try to provide skills and tangibles that can launch start-ups into scalable endeavors, as well as provide subscriptions to our products at an affordable rate.

Tell us about yourself

I raised my now 19-year-old son by myself (surrounded by amazing people) till he was 14 and I got married. While being a single parent and not doing a great job I had a friend who would help me all the time. She would encourage me to have a life and that she would come and watch my son who had a disability so caring for him can be a real chore. We didn't have a lot of money and so she wouldn't let me pay and usually would spend money on my son treating him to small gifts. One day she came over to help us jump-start my car, and later that day she was placed in the hospital, diagnosed with stage 4 cancer, and unfortunately died within 6 months. When I learned a lot more about the nutritional integrity of our food source and how our bodies work I just had to learn how to garden so I could help others heal through food.

What's your biggest accomplishment as a business owner?

I love growing my vegetables, and I have started another company. This non-profit specializes in helping other growers and working with them to find a way to make them more profitable.

What's one of the hardest things that come with being a business owner?

I think the realization that you will never truly be your own boss. Instead of having one boss now, I have hundreds of them, and they are all my customers. I love to help educate and serve them, but sometimes it is hard to wear that many hats.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Your business becomes a reflection on you, and you can choose to work on your business hard, or you can choose to treat it as just a thing you do from time to time. Both are very much okay but identify which one you want to be and stick with it. Don't compromise on your dream for the quick buck. Make sure you are doing something you are truly passionate about. You can have the best product or idea on the market, but if you cant convey it to others, you won't be as successful. Competitors are not really competitors. They can become allies, partners, and friends, sales come and go, but you never need to reflect negativity on a competitor because it just reflects badly on you.

Where can people find you and your business?

Website: https://vitalityfarmscompany.com/
Facebook: https://www.facebook.com/vitalityfarmscompany/
Instagram: https://www.instagram.com/vitalityfarmscompany/
LinkedIn: https://www.linkedin.com/in/lisa-welsh-microqueen/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.