Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Bonnie Keith, Owner of Video Magic Productions, located in Santa Clarita, CA, USA.
What's your business, and who are your customers?
My business is Video Magic Productions- Video Creation and Video Marketing, helping to "Bring your vision to life while transforming your message into a visual masterpiece-one frame at a time." My customers are quite varied because I offer video and photography services for special occasions as well as videos for business promotion. My business clients tend to be small business owners who understand the power of video but have been too afraid or overwhelmed by the video creation process previously. My clients trust me to hold their hands and walk them through the process from beginning consultations to the finished product.
Tell us about yourself
Video Magic was born while fulfilling the needs of small business owners, salespeople, professionals, and artists. Started as RBK Color Video in 1979, VideoMagic re-emerged into the high-tech, digital world of today. Yet, our values have remained the same. Providing high-quality, cost-effective, creatively compelling videos, we use a marketing platform of personal branding to get your message directly to each customer. I have always worked towards perfecting any endeavor with which I am involved. Hungry for knowledge, growth, and striving for unlimited possibilities. I have reinvented myself several times. From a student to a professional working actress, a wife, mother, and owner of a Travel Agency, I started a Video Production Company and became an online entrepreneur, business coach, and mentor.
My goal is to inspire others to reach for their greatness and discover, explore, and nurture their many talents with video. I am honored to have received many awards for my videography services. ThreeBestRated.com has named VideoMagic as Best Video Production Service in Santa Clarita in 2017, 2018, 2019, 2020, and 2021. Also awarded Best Video Services Santa Clarita by Santa Clarita Awards two years in a row 2020 and 2021. Having a lifetime of experience on both sides of the "camera," I can help virtually anyone or any business bridge the gap from traditional advertising to the powerful medium of online video marketing. I offer services for Actor Demo reels, Sports Recruiting Videos, Corporate Videos, On Screen Video Tutorials, Training Videos, Video Life Diaries, Special Occasions, Live Events/Performances, Product Demos, Video Ads, and much more.
What's your biggest accomplishment as a business owner?
My biggest accomplishment has been the amazing feedback from my clients when the videos I create literally "move them to tears." My reputation in Santa Clarita, CA (where I built my business from scratch in 2008) is stellar. I have been awarded 6 different types of awards as Best Videographer Santa Clarita 2017-2023, Best Business in Video Services Santa Clarita 2020-2022, and Ultimate Wedding Videographer Santa Clarita 2018, 2019, 2022, 2023.
What's one of the hardest things that comes with being a business owner?
Owning my own business is nothing new to me. I have owned several businesses because I want to be in control over all aspects of my business. However, that is also the greatest hardship as it puts all the pressure on one person-me. I find it hard to delegate duties and responsibilities and have had difficulty finding partners, associates, interns, or employees that have the same work ethics as I do. When I have discovered one of those rare individuals and trained them to see and do and feel about the business and our clients and product in the same way that I do, they become quite proficient. Unfortunately, it then becomes a challenge to retain these talented individuals, and they eventually move on. So then I have to start all over again with this tedious process.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- You must have passion for your business and something beyond "making Money" as your motivation goal.
- Don't try to go from 1 to 100 in a day. Baby steps, Continuity. Consistency.
- Be sure to have a balance in your life. Find time for family and friends and take care of yourself on a personal level.
Where can people find you and your business?
Website: https://videomagicpros.com/
Facebook: https://www.facebook.com/yourvideopro
Instagram: https://www.instagram.com/thebonniekeith/
Twitter: https://twitter.com/yourvideopro
LinkedIn: https://www.linkedin.com/in/bonniekeith/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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