Achieve the Unattainable

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Carlo Demesa, founder, and CEO of Verve Energy, located in Boston, MA, USA.

What's your business, and who are your customers?

Verve Energy is the first caffeinated chocolate bar that uses a high-tech, micro-encapsulated caffeine formula to reduce the jitters and the crash that traditional caffeinated products cause.

Picture this: You are eating a delicious chocolate-y snack while getting that kick you need to get your day started. It's that simple! Our product is tailored to serve students, office workers, or anyone that needs an extra dose of energy to be more productive during their day.

Tell us about yourself

Verve Energy was born out of the idea to bring together the great quality of Mexican cocoa beans with the eagerness to create a high-impact product that consumers would benefit from. Each and every day, what motivates me to keep going is knowing I can impact thousands of people with one of my creations.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was being able to launch an entirely new product in the middle of a pandemic, all while being an international student in a different country from where the launch happened. I believe entrepreneurs have to do whatever it takes to succeed and that nothing should be an excuse which is why I took on this challenge. I am proud to say that we are growing double digits month to month.

What's one of the hardest things that come with being a business owner?

The hardest part of being an entrepreneur is the fact that there is no one telling you what to do or how to do things.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Go for it! One of the things that often scares people of becoming entrepreneurs is the idea of not having 100% of the information needed. Learning on the go is a part of the experience and being a successful entrepreneur.

Where can people find you and your business?

Website: https://verveenergy.com.mx/
Facebook: https://www.facebook.com/verveenergymx/
Instagram: https://www.instagram.com/verve_.energy/
Twitter: https://twitter.com/VerveEnergy_mx
LinkedIn: https://www.linkedin.com/company/kelbos/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.