Where Luxury Meets Well-being - Vered Organic Botanicals
Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Vered Back, founder, and owner of Vered Organic Botanicals, located in Bay Harbor Islands, FL, USA.
What's your business, and who are your customers?
VERED organic botanicals is a skin and body care line that integrates therapeutic, 100% pure, certified organic, and wild-crafted essential oils, plant oils, and herbs. Creator Vered is a master herbalist, esthetician, and artisanal perfumer with thirty years of experience in a variety of holistic modalities such as phytotherapy, herbology, and aromatherapy. We are vegan, cruelty-free, and authentically sourcing ingredients. We are a small woman-owned business that cares first and foremost about your health and emotional well-being.
Tell us about yourself
Vered is known for her healing hands and transportive treatments. New York City editors and loyal clients alike describe her work as more of a spiritual experience than a facial.
Since the age of eighteen, when she acquired her aesthetic license in Tel Aviv, Israel, Vered was drawn toward holistic healing and was quick to include alternative modalities in her practice. She’s certified in aesthetics, shiatsu, cupping, aromatherapy, and herbal medicine.
The inception of VERED organic botanicals was due to the urging of her private clients. After a facial, Vered would send them home with a small bottle of their remaining customized potion to prolong their experience. The feedback was always the same: the blend not only maintained a glow to the skin but also reduced stress and brought an immediate sense of well-being. They begged her to bottle these oil blends so they could use them on a daily basis.
The true motivation, however, came from Vered’s health challenges (eventually diagnosed as Chronic Lyme’s Disease). After eight years of struggling with pain and a variety of other debilitating symptoms that doctors repeatedly dismissed, Vered understood that her path was to heal herself. She started practicing the alternative healing treatments she’d mastered on her own body. Soon enough, she experienced the positive effects of her herbal extracts and remedies, and her health began to improve.
Empowered, Vered recognized this as a pivotal moment in the true manifestation of her company – integrating the holistic science of aromatherapy with the alchemy of her handcrafted medicinal plant extracts to produce a deeply vibrant, nourishing, and efficacious product line.
Today Vered dedicates her time to her company, research, consulting, and inspiring women to take their health into their own hands. She continues to be an advocate of holistic healing and encourages everyone to listen to their innate intuitive self. Her lifelong goal is to teach women the power of herbs and essential oils for our mental, physical and spiritual health. After all, the skin is simply a reflection of what’s going on inside the body. Heal the body, and the skin will glow.
VERED organic botanicals – where luxury and eco-consciousness meet.
What's your biggest accomplishment as a business owner?
For myself, the biggest accomplishment is creating products that help my customers. Receiving countless letters from them telling me how much my aromatherapeutic blends in all my products have transformed their lives gives me so much joy, happiness, and satisfaction. This is exactly what gets me up in the morning.
What's one of the hardest things that come with being a business owner?
I would say learning all the different aspects of business that may not necessarily be my strength, but I need to have some understanding of it. For example, learning the language of a web designer so you know how to communicate what you need him/her to do. I am a creative person, so all of that technical knowledge can be overwhelming.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure you are extremely passionate and clear about your vision.
- I would have very strong marketing and sales plan in place.
- Work with people that you trust and feel that they care about the success of the business and have great energy.
Is there anything else you'd like to share?
Connecting and recharging in nature has become paramount for me to be fully in line with my creativity and in turn, give me the grounding & strength to be fully at service for my customers.
Where can people find you and your business?
Website: https://www.veredbotanicals.com/
Facebook: https://bit.ly/3tfngyH
Instagram: https://www.instagram.com/veredorganicbotanicals/
Twitter: https://twitter.com/veredbotanicals
LinkedIn: https://www.linkedin.com/in/vered-back-281a3654/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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