Strategy, Marketing, Communications

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lisa Verbeck, Founder of Verbeck Consulting, located in Torrance, CA, USA.

What's your business, and who are your customers?

I work closely with businesses, governments, and media to provide trusted advice and professional guidance in all aspects of marketing & communications. From retainer services and projects to interim and fractional staffing, I can take it on.

Tell us about yourself

I lost my job during the pandemic, so I decided to reinvent myself. Before starting my own consulting business, I oversaw the marketing at Tourism Australia. I was part of the leadership team that doubled leisure visitation from the Americas to Australia. While there, we secured an Oprah Winfrey Show brand integration, which showcased Australia as a premier tourism destination to 40 million viewers. The partnership generated $16 million in media value and $20 million in sales after airing. I grew up in a very small town and always wanted to get out and see the world. I feel very strongly that travel helps promote a more peaceful world, so I'm passionate about getting people out to explore this world.

What's your biggest accomplishment as a business owner?

Starting a travel and tourism consultancy during a global pandemic was certainly a big accomplishment. I've been running my own business for just under two years, and I've been able to thrive despite the pandemic, economy, and workplace staffing challenges.

What's one of the hardest things that come with being a business owner?

Making time to market myself for future business when I have a full roster of current clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Take risks, be confident, and put yourself out there.

I would encourage new business owners to find the time to mentor someone. I have found that you get just as much back as you put in.

Where can people find you and your business?

Website: https://www.lisaverbeck.com/
Twitter: https://twitter.com/LisaVerbeck2
LinkedIn: https://www.linkedin.com/in/lverbeck/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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