Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Joe Rowett, CEO of VELOX Media, located in Boise, ID, USA.
What's your business, and who are your customers?
Our business is VELOX Media. We are one of the leading digital marketing agencies in strategy, organic search, paid media management, and conversion optimization. We are headquartered in downtown Boise Idaho and service micro-enterprise and enterprise clients. Our clients are some of the most iconic brands in the world.
Tell us about yourself
Well, this is my 10th business. I've always had a passion for technology and marketing. When I was in high school, I spent a lot of time writing applications in Visual Basic that bolted onto platforms like America Online. Fast forward to the last couple of decades. I have been a part of over ten companies and many startups, sold three companies, and now operate a digital marketing company with almost 80 team members. My motivation comes from working in a constantly evolving industry and a team that is bar none the best!
What's your biggest accomplishment as a business owner?
It's hard to distill all the wins into one biggest accomplishment. But I would say being a four-time consecutive Inc. 5000 company and CEO is up there. There are 30 million businesses in the U.S., and being part of the top 5000 fastest-growing is pretty amazing.
What's one of the hardest things that comes with being a business owner?
Risk mitigation. As a business owner, one of the hardest things you have to consider all the time is risk. In our business, we are in an evergreen industry. This means we must stay five steps ahead of algorithm changes, our client's expectations, and performance. This is not easy at times.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
In my early years, I made many mistakes, but I would say the biggest one was not concentrating on just one business. I always seem to have great ideas but running multiple businesses simultaneously breeds average. Focus on one business, create a need, solve a problem, take care of your people, and move fast.
Where can people find you and your business?
Website: https://www.veloxmedia.com/
Facebook: https://www.facebook.com/joerowett
Instagram: https://www.instagram.com/joerowett/
Twitter: https://twitter.com/joerowett
LinkedIn: https://www.linkedin.com/in/joerowett/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.