Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Melanie Steele, Founder of Vancity Nutrition, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

I run a virtual nutrition practice where I help women in perimenopause and menopause quit dieting and eat to support their health during this phase of life.

Tell us about yourself

I wanted the opportunity to work with clients long-term and see them through health behaviour changes. I used to work in an acute-care hospital, so often, there were limited interactions with patients and no knowledge of how they ended up doing after discharge.

What's your biggest accomplishment as a business owner?

I created a coaching program for women in perimenopause who want to learn Intuitive Eating. It's been rewarding to see women finally ditch diet culture after so many years of dieting and learn to focus on their health and put their needs first. I'm hoping to create a group program in the future to provide women with a community of support.

What's one of the hardest things that come with being a business owner?

For me, it's been figuring out how to balance my time between work-related tasks and home life. Since I work from home, there isn't really defining moment for when the work day starts or ends, so I've had to create those boundaries for myself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You don't have to wait until you have every single detail figured out to get started - that might prevent you from acting at all!
  2. You will overestimate how much you can get done in a day. Scale back and work on being consistent as best you can (I still struggle a lot with this!).
  3. Know your business's core values and stay true to them. You're not going to be the right fit for everyone, and that's okay.

Where can people find you and your business?

Website: https://melaniesteelerd.com/
Facebook: https://www.facebook.com/menopausedietitian
Instagram: https://www.instagram.com/menopausedietitian/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.