Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Nikki Williams, Founder of V-Ology, located in Douglasville, GA, USA.
What's your business, and who are your customers?
V-Ology is a progressive sexual wellness and fem care brand created to meet the needs of vagina carriers through premium, sustainable, natural care products that help to support their wellness throughout different junctures. At V-Ology, we take a vaginal-centric approach to our product selection and customer base. However, we also carry a wide selection of gender-neutral products that are suited to the needs of all humankind.
Tell us about yourself
It is in my nature to solve problems and fix things. It wasn't until later in life that I finally decided to embrace that part of my identity. V-Ology's journey began with one product, a Vaginal Dilator Kit. A close friend of mine suffered from medical conditions that impaired her ability to be penetrated sexually or medically without extreme discomfort. The anxiety she experienced was so severe that it began to affect her relationship with her partner and physician. After seeing several physicians, she was referred to try dilator therapy. After several purchases, she settled on the traditional firm plastic dilator set. Although the dilators worked, we talked at length about improvements that were needed to make it more desirable and comfortable.
It was at this point that the innovator and problem-solver in me stepped in to develop a dilator set that felt more like a companion product for everyday use. Knowing that I can make a difference in my own way for someone is a very powerful motivator. I'm grateful for the transparent conversations with family, friends, and clients, as this helps me and the V-Ology team continue our mission to help others and bring back normalcy to their lives.
What's your biggest accomplishment as a business owner?
Being able to help people and change lives is by far our biggest accomplishment. It's always a pleasure to get an email thanking us and letting us know how much our products have helped our customers. It's only the beginning of our journey, and we're excited to touch more lives along the way.
What's one of the hardest things that comes with being a business owner?
As a business owner, continuous innovation is one of the most challenging aspects of your job. It is imperative that our innovations are developed and implemented in a way that is sustainable, thoughtful, and, most importantly, healthy for our audience.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
My top three tips would be, first - to stay true to yourself. Your business will evolve as you evolve, but if you are authentic, then the synergy will be seamless. Second, Surround yourself with good people who aren't afraid to stretch you beyond what's comfortable. Third, don't be afraid to walk away from an idea that is not working. It's okay to go back to the drawing board and revise, revamp or discard a concept that isn't working. Time is a precious tool you can't get back, so know when it's not worth wasting
Where can people find you and your business?
Website: https://vee-ology.com/our-dilator/
Facebook: https://www.facebook.com/groups/vologist
Instagram: https://www.instagram.com/v_ology.official/
LinkedIn: https://www.linkedin.com/company/v-ology/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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