Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Tijah Powell, owner of Urthly Kreations Apothecary, located in Jackson, MS.

What's your business, and who are your customers?

Urthly Kreations Apothecary is a holistic skincare & wellness brand that specializes in luxuriously crafted small batch essentials made to provide customers with useful options that promote healthy skin & body. Our products are handcrafted with natural ingredients & positive vibrations to promote self-love and spiritual awakening. Our products are specially crafted for people wanting to improve their overall health from a holistic approach, as well as getting in touch with their spiritual side.

Tell us about yourself

I’ve always been really big on self-care. I firmly believe that when we feel our best, internally and externally, we’re able to go out into the world and conquer whatever is put in front of us. Having this belief led me to begin crafting and selling skincare products as a hobby. As time went on I began to realize that it was truly my passion. I loved being able to have complete control over what went into the products and seeing the final results were always very rewarding. When I would get feedback from customers it made me feel good, and want to create more, so I would. In 2019 I decided to follow my passion and went to school to obtain my esthetics license to further my knowledge and love of skincare. Doing this made it possible for me to continue to create effective products that my customers love.

Today Urthly Kreations Apothecary has expanded outside of skincare, and into the world of holistic healing offering an array of herbal products dedicated to providing alternative methods of healing. As a child watching my great-grandmother heal herself using things she grew from her garden really inspired me to do the same. I wanted to incorporate this into my brand along with my love of herbal preparations, spiritual healing, and nature. Knowing that what I create has helped others overcome obstacles or insecurities in their lives is one of the things that motivate me to continue crafting. Helping others is rewarding and makes me feel like I’m making a difference in the world, even if it’s a small difference.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is having built a business that’s not only a brand, but a lifestyle, and a family. I like to think of my customers as my friends, and I treat them as such. I think that building trust within your business is one of the most important things you have as a business owner. Business is more than just selling a product or service. It’s getting to know people, understanding their likes and dislikes, & building bonds that sometimes lead to long-term relationships.

What's one of the hardest things that come with being a business owner?

The hardest part of being a small business owner I would say is wearing all the hats. You don’t just have one job. You’re a content creator, a photographer, a customer service representative, a model, and the list goes on. This can sometimes become overwhelming, but what I’ve found to be most beneficial when running a small business, especially by yourself, is sticking to a schedule. Organizing each job day by day makes it easier to effectively get things done without feeling defeated.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Always have faith and believe in yourself, remember that you’re your biggest supporter. Know that success doesn’t come overnight, but it’s possible with hard work and dedication & most importantly always remain positive and true to yourself and your brand.

Anything else you'd like to share?

Thank you for giving small businesses, the platform to share their stories & most importantly thank you for giving me the opportunity to share what I do with others!

Where can people find you and your business?

https://urthlykreationsapothecary.shop/

https://www.instagram.com/Shopurthlykreations/

https://twitter.com/Shopurthlyk

https://www.facebook.com/shopurthlykreations/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

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