Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Suze Yalof Schwartz, founder, and CEO of Unplug Meditation LLC., located in Los Angeles, CA, USA.

What's your business, and who are your customers?

I'm Suze, the Founder, and CEO of Unplug Meditation, the world's first drop-in meditation studio, the Unplug app, Unplug for Business program and Unplug Meditation Teacher Training. The story is...I was practically having a stress-induced panic attack when my mother-in-law taught me a 3-minute breathing exercise and guided visualization that not only changed my life at the moment but changed my life forever. Those 3 minutes transformed me into the calm, present, and focused person I wanted and needed to be. Ever since then, I have been determined to share these techniques and the practice of meditation with as many people as possible. There is no reason to live with stress, anxiety, and sleepless nights when there are so many tools and incredible teachers out there. Unplug's mission is to make meditation so easy and inspirational that people will actually want to meditate and start feeling the benefits for themselves.

Tell us about yourself

I spent two decades working on my dream career in fashion at glossy magazines like Vogue, Elle, and Glamour. I traveled the globe, was on every major TV show, and honestly loved every second of it. Then out of the blue, my husband was offered a job in Los Angeles (we were in NYC at the time), and he asked me if I would be up for the adventure of moving myself and our three kids across the country. I remember talking to one of the editors at Glamour, who told me not to miss the opportunity of changing it up. So without thinking much about it, I just said yes. But then I became totally stressed because I was flying back and forth all the time for work. Because of that stress, I discovered meditation, which led me to open Unplug, the world's first drop-in meditation studio. Then I launched the Unplug app so people could meditate with our incredible teachers anytime, anywhere. Our teacher training program certifies people to teach meditation all over the world, and our corporate program helps companies and employees stop burnout and start thriving. So I guess that stress was a good thing but learning how to crush stress is even better!

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is launching the Unplug app so we can share our incredible guides with people all over the world. Another accomplishment was partnering with Beachbody On Demand to help over 1 million people across the planet learn the life-changing practice of meditation.

What's one of the hardest things that come with being a business owner?

The hardest thing about being a business owner is the responsibility. I am creative, so having to think about fiscal responsibilities and protecting our teachers, staff, and clients 24/7 from all the different potential issues weighs on me. COVID has really been a challenge on so many levels, but I am incredibly proud of how my teachers and staff have handled themselves and others.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Jump into it, and don't think too much. It's always better to say "oh well" than "what if"! The fear of failure and everything that can go wrong has killed so many brilliant ideas - don't let it kill yours.

Is there anything else you'd like to share?

Meditation is absolutely life-changing! If you want to learn how to meditate or how to share it with others, let us help you:

Where can people find you and your business?

Website: https://www.unplug.com/
Facebook: https://www.facebook.com/unplugmeditation
Instagram: https://www.instagram.com/unplugmeditation/
Twitter: https://twitter.com/unplugmeditati
LinkedIn: https://www.linkedin.com/company/unplug-meditation/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

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