Design. Connect. Engage. Unite.

Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Mike Bettens, CEO of Unite Interactive, located in Winnipeg, MB, Canada.

What's your business, and who are your customers?

Unite Interactive is a top Canadian website design and digital marketing company based in Winnipeg and Vancouver, with resources throughout the globe. We help growing companies looking to drive more leads, conversions, customers, and revenue in consulting, financial services, government, mining, manufacturing, construction, health, education, social services, and other industries across Canada, the US, and abroad.

Tell us about yourself

The purpose of starting Unite Interactive was to help businesses reach and engage with their target audience online through a highly strategic and creative approach. By using these tactics, our clients have been able to increase their brand visibility, generate leads, and ultimately drive sales. Each day we are excited to leverage our expertise, and provide specialized knowledge and experience to help our clients achieve their marketing goals and connect with their audience. Working with clients from such a wide range of industries has helped us gain insights into various markets and their unique challenges and opportunities. This has helped Unite Interactive expand our knowledge and expertise to help us offer even more valuable services to our clients.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment at Unite Interactive is building long-term relationships with our clients and being a part of some amazing business growth experiences. There is great pride in helping our clients identify challenges and opportunities and then working together with them to implement strategies that can have a positive impact on their business success.

What's one of the hardest things that comes with being a business owner?

As a business owner, you may need to work long hours, sacrifice personal time, and deal with the constant demands of running a business. This can be challenging at times, especially if you have other commitments like family or responsibilities outside of work. Overall, being a business owner requires a lot of hard work, dedication, and perseverance. It's important to be prepared for the challenges that can come with the role and have a strong support system (employees, family, and friends) in place to help you manage your business and life outside of the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Develop a solid business plan: A business plan is essential for outlining your company's goals, strategies, and financial projections. It will also help you determine the viability of your business idea and secure funding if necessary.
Build a strong team: Your team is a critical part of your business's success, and it's essential to build a team of talented and dedicated individuals who share your vision and values. Hire employees who have the necessary skills and experience and are a good fit for your company culture.
Stay flexible and adaptable: Starting a business can be unpredictable, and it's essential to stay flexible and adaptable as customer needs and preferences can change quickly, and businesses need to be able to respond to these changes in order to remain relevant and competitive. Being adaptable and flexible allows businesses to adjust their products and services to better meet the needs of their customers.

Where can people find you and your business?

Website: https://www.uniteinteractive.com/
Facebook: https://www.facebook.com/uniteinteractive
Twitter: https://twitter.com/uniteinteract
LinkedIn: https://www.linkedin.com/in/mikebettens/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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