Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Turo Virta, an online weight loss coach based in Egna, Bolzano, Italy.
What's your business, and who are your customers?
I help yo-yo dieters to lose weight and keep it off without restricting diets.
Tell us about yourself
When I started as a personal trainer in 2016, my first goal was to help other people. It became a real passion for me. I like to try different things, read and learn what science is saying and then bring my knowledge to my clients. What you will find, though, is real, practical, and research-based information that not only can help you reach your fitness goals but keep them for the rest of your life.
My approach to fitness is very straightforward. No BS. You will be reminded you have to work hard. You have to be consistent. You have to put in the effort. It will take time. But it will be sustainable and worth it. Helping people is my passion; it is not work. Getting almost daily messages about how my coaching or social media content has changed someone's life is my motivation.
What's your biggest accomplishment as a business owner?
I have been lucky enough to help literally over 1000 people to lose weight for good from all over the world through my programs. I have also been fortunate to build almost 400k people following on different platforms like TikTok, IG, and Podcast to help people for free.
What's one of the hardest things that comes with being a business owner?
Understanding the value of your time and not trying to do everything by yourself.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Value your time, and don't try to do everything by yourself.
- Transformation begins with a transaction. When people put out credit cards, they invest in themselves.
- The best marketing tip I have got is to help people as much as you can for free.
Where can people find you and your business?
Website: https://www.personaltrainerturo.com/
Facebook: https://www.facebook.com/groups/fitnessfriendsforlife
Instagram: https://www.instagram.com/personaltrainer_turo/
Twitter: https://twitter.com/TuroVirta
LinkedIn: https://www.linkedin.com/in/turo-virta-a638baa4/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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