Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Dorianeh Stanford, Marketing Manager of Trinn Media Co., located in Philadelphia, PA, USA.
What's your business, and who are your customers?
Trinn Media Co. is a marketing agency that helps purpose-driven brands grow online through digital marketing. To date, we've served natural product brands, social enterprises, clothing brands, coaches, and more. We help with paid advertising, social media marketing, content creation, and e-commerce web design.
Our customers usually fall into one of two categories:
- They're stuck/overwhelmed when it comes to growth. They've wasted time and money on cookie-cutter solutions or YouTube University.
- Their brand is established, and business is going well, but sales have stagnated. They know they're leaving money on the table.
Tell us about yourself
I'm driven by the belief that business is a tool that can be used to make the world better, and Trinn Media Co. is founded on that belief. It's reflected in our clients' work - in their commitment to quality and empowering their customers. Working with brands of varying sizes, my goal is to leverage the stories of purpose behind the brands we work with to maximize sales, profit, and impact.
What's your biggest accomplishment as a business owner?
My successes as a business owner are the successes of my clients. We have clients who are achieving 5x+ returns on their ad spends. Small businesses are getting the visibility they deserve with sales volumes that allow them to reinvest and expand. Established businesses are reaching new audiences and seeing that they still have a lot of opportunities for growth.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that comes with being a business owner is the human aspect of a business. Finding the right people can be a challenge, but it's extremely rewarding when you do.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Perfectionism is the brother of procrastination. If you're worried about failing- do it fast. My dad used to say, "if you don't leave, you'll never get to where you're going."
- It's not the business with the best products or services that wins; it's the business that can market it.
- When you have the budget, delegate. Allow yourself to focus on the higher-value tasks.
Where can people find you and your business?
Website: https://www.trinnmediaco.com/
Facebook: https://www.facebook.com/profile.php?id=100075173446597
Instagram: https://www.instagram.com/trinnmediaco/
LinkedIn: https://www.linkedin.com/in/dorianehstanford/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.