Trainers, gear & workouts for home or the gym

Interested in starting your own entrepreneurial journey in health and fitness, but not sure what to expect? Then read up on our interview with Anthony Zanfini, the co-founder and CMO of Sweat Nation Fitness, Toronto, Ontario, Canada.

Tell us all about your business...

Sweat Nation brings fitness together – anytime, anywhere. With on-demand workouts from award-winning trainers, high-quality fitness equipment, healthy recipes, and an exclusive online community to make your full potential possible.

What's your background and motivation to grow as a business owner?

I've been building brands and leading businesses for over a decade, focusing on sports and fitness. From Nike, Adidas, Peloton, and GoodLife down to smaller brands like BodyRock, Flow Water, and more. My experience reaching different customer groups, working in the ever-changing digital space, alongside talented athletes, trainers, and influencers, presented an opportunity to do online fitness differently and better.

As an entrepreneur, what does success ultimately mean to you?

Repeating success. It proves you understand what you're doing, that your approaches work, that consumers buy into it, and that it wasn't a flash in the pan or just all luck. I've scaled my own agency/consultancy, grown various client brands, and now am doing it for my start-up.

What's one of the hardest things that come with being an entrepreneur?

Uncertainty is the one thing all business owners face. No matter their industry. You can plan everything out, seem like everything is lined up, approach it ideally on paper, but always need to be ready and able to adapt. Constantly having answers for "what if everything goes wrong?" but also "what if everything goes right?"

What are the top tips you'd give to anyone looking to start, run or grow a small business today?

Make it a passion, but don't let that cloud your judgment.
Build a REAL brand (inside and out) and validate it against your business model.
Be willing to redefine success and failure along the way.

Where can people find you online?

Website:
https://sweatnationfitness.com/
http://ambit-inc.com/

Instagram:
https://www.instagram.com/anthonyzanfini
https://www.instagram.com/sweatnationfitness

LinkedIn: https://www.linkedin.com/in/anthonyzanfini/

If you like what you've read here and have your own story as an entrepreneur or business coach that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.