Interested in starting your own entrepreneurial journey in content creation but unsure what to expect? Then read up on our interview with Tracy Holland, founder, and host of Potential to Powerhouse, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

Potential to Powerhouse is a place for established and emerging female entrepreneurs and leaders to uplevel their success and find a like-minded community, coaching, and coherence-centered leadership training.

Tell us about yourself

Tracy Holland is a founder, investor, Executive Chairman, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands. Tracy co-founded the HATCHBEAUTY brand incubator in 2009 and has since led highly successful development strategies and launches for popular brands, including Naturewell by Jewel, Nuance by Salma Hayek, BLISS color, FOUND Active, and Orlando Pita Haircare. Too often, I was the only woman on the stage, in the room, at the table. This is why I founded Potential to Powerhouse — to change hearts, minds, and missions to be more inclusive, equitable, and, yes, successful.

What's your biggest accomplishment as a business owner?

Building a business that supported over 500 families in 10 years at HBB. Being committed to an ethnically and gender diverse employee base. Using my platform at HBB to fund strategically and financially female entrepreneurs in the wellness and beauty area.

What's one of the hardest things that come with being a business owner?

All the responsibility of the business rests on your soldiers, requires you to be three steps ahead of everything that could possibly happen, all while maintaining an aura or perspective of calm and ease.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Not everyone should be an entrepreneur, many times, it can be far easier to be an employee and have a side passion that is not as demanding as having to fund your lifestyle and business and really be thoughtful about whether being an entrepreneur is really something you want to do or believe it is going to provide you something it may not.
  2. Once you decide to be an entrepreneur, keep your day job or side income to give yourself some breathing room to slowly build and understand your business opportunity before jumping in with both feet.
  3. Make sure you have an operating agreement if you have business partners, including husband, wife, sister, brother, etc. delineated expectations, roles, strategies, exit planning, liquidity, cash requirements, and spend KPIs (Key performance indicators) that allow you and your partners to assess your performance without it getting personal regularly.

Where can people find you and your business?

Website: https://www.potentialtopowerhouse.com/
Facebook: https://www.facebook.com/potentialtopowerhouse
Instagram: https://www.instagram.com/potentialtopowerhouse/
Twitter: https://twitter.com/potential2power
LinkedIn: https://www.linkedin.com/in/tracyholland/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.