Evolution-based Nutrition - Totally Raw Pet Food

Interested in starting your own entrepreneurial journey in pet care but unsure what to expect? Then read up on our interview with Karen Campbell, president of Totally Raw Pet Food, located in Halifax, NS, Canada.

What's your business, and who are your customers?

Totally Raw Pet Food is a Canadian company that manufacturers premium raw pet food, dehydrated treats, and supplements. Our products are free from grains, chemical preservatives, and fillers. Our customers are pet lovers who want the best for their families.

Tell us about yourself

Daisy was our beautiful German Shepherd who joined our family in April 1999. She was fed a recommended dry food diet. In the Summer of 2000, Daisy was diagnosed with a malignant tumor. She was immediately scheduled for surgery, and the tumor was successfully removed. Daisy has had persistent health problems since she was a very young puppy. We struggled to understand why she was chronically ill. We began researching diet and the relationship to canine cancer and other chronic health issues.

After educating ourselves on natural nutrition and the commercial pet food industry, we no longer believed a processed food diet could be a healthy diet. Using local ingredients, we created a balanced raw food diet for Daisy. Daisy's cancer went into remission and never returned. Within a month, Daisy was a new dog. She achieved a healthy weight, her coat became thick and luxurious, her energy increased, and her teeth and gums we clean and healthy. Daisy lived a long, happy, and healthy life. Daisy's raw food diet eventually evolved into Totally Raw Pet Food. Totally Raw was created out of necessity because we wanted the best for Daisy. Our Mission is to share that with you.

What's your biggest accomplishment as a business owner?

The most rewarding accomplishment is seeing the positive health benefits from feeding a species-appropriate diet. Over the years, we have had hundreds of reports crediting Totally Raw for extending and improving pets' lives. Making pets happier and healthier is what we do, and we love it.

What's one of the hardest things that come with being a business owner?

Owning a business is a 24/7 responsibility. There are new challenges and obstacles to deal with on a daily basis.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Make sure there is a market for your product or service.
2. Be prepared to work long hours.
3. Develop a good team. Surround yourself with the right people.

Where can people find you and your business?

Website: http://old.totallyrawdogfood.com/
Facebook: https://www.facebook.com/totallyrawpetfood/
Instagram: https://www.instagram.com/totallyrawpetfood/
Twitter: https://twitter.com/totallyrawdog

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.