Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Tori Autumn, Founder of Tori Autumn Coaching, LLC., located in Washington, D.C., USA.
What's your business, and who are your customers?
I am an email strategist and conversion copywriter. I work with women entrepreneurs to launch, create and sell services via emails, website copy, and sales pages— some resulting in $100K and close to million-dollar launches, just to name a few!
I've combined my 7+ years in journalism, PR/media, persuasive writing, and self-love coaching into writing copy that gets your audience to fall in love with your services.
Tell us about yourself
I used to work in the TV industry, and I've always had a passion for writing. I discovered copywriting about 2019, a year after I left my TV production job. At the time, I was a self-love coach and found it challenging to sell my services. I returned to the drawing board and studied everything I could about marketing and selling.
Beginning in 2021, I started doing copywriting in addition to my self-love coaching. However, the copywriting side of my business quickly took a front-row seat, and I ended self-love coaching to focus on writing full-time. I'm motivated daily to work with clients I truly love servicing! Clients who feel confident using my copywriting in their social media captions, on their websites, sales pages, emails, and landing pages. I truly found what I was meant to do!
What's your biggest accomplishment as a business owner?
Making 5-figure months in my business and taking the uncomfortable steps to be visible in my business. I found public speaking to be a huge game-changer in my confidence about my offers, expertise, and experience. It also made me feel like what I have to say and my work for my clients are important.
What's one of the hardest things that come with being a business owner?
One of the hardest things about being a business owner is figuring out which tasks to focus on. It can be challenging to know which activities to focus on versus which activities are not as important as they may seem.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Business growth is synonymous with personal growth—so it's essential to consider where you are in life and how far you want to take your personal and professional development.
Find a supportive network of entrepreneurs who will inspire and motivate you to move forward with taking uncomfortable action in your business. The biggest time waster is waiting until everything is perfect.
Where can people find you and your business?
Website: https://heytoriautumn.com/
Instagram: https://www.instagram.com/heytoriautumn/
LinkedIn: https://www.linkedin.com/in/tori-autumn-61589366/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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