Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Tonda McKay, Owner of Tonda McKay Photography, located in Madison, TN, USA.
What's your business, and who are your customers?
I am a commercial photographer who specializes in architectural and business photography. I do drone photography, video, and 3D Matterports for commercial and residential architectural clients. I also shoot headshots for businesses and on-site photography for companies.
Tell us about yourself
I have been excited and interested in photography all of my life. I got a B.S. degree in photography and have been a working commercial photographer for over 30 years. What motivates me every day is that I have so much experience I bring to the job, and yet I never get bored because technology is constantly changing, and I have to stay up to date.
What's your biggest accomplishment as a business owner?
I would say probably my book on Nashville photography, published in 2001, or the two ADDYs I won when I lived and worked in Knoxville, TN.
What's one of the hardest things that comes with being a business owner?
Marketing. Marketing myself is the hardest thing I ever have to do. I am not someone who likes to talk about myself, and I'm not really pushy. I prefer to answer incoming requests and do an excellent job, but being in such a competitive field requires constant marketing.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Give yourself the leeway to fail miserably at times. So you are low on cash and have to get a part-time job, don't let your ego get in the way.
- Find the quickest way to do everything. Do it well, but if there is an easier way to do it, then don't get stuck in old habits.
- Stay up to date on any technology. It changes every day in any type of business, and you never know when a change will greatly impact your bottom line.
Where can people find you and your business?
Facebook: https://www.facebook.com/tondamckayphotography/
Instagram: https://www.instagram.com/tondamckayphotography/
LinkedIn: https://www.linkedin.com/in/tondamckay/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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