Interested in starting your own entrepreneurial journey in business services but unsure what to expect? Then read up on our interview with Aneesh Lal, Founder of The Wishly Group, located in Mississauga, ON, Canada.
What's your business, and who are your customers?
We are a sales and marketing consultancy that helps its clients build modern-day revenue engines. We specialize in Sales Coaching, Social Media Management, and Community-Driven solutions. Our customers are small- to medium-sized companies that are often intimidated by digital and social media and leveraging these tools to help them scale.
Tell us about yourself
We want to help the little guy out. Our team has over 30+ years of experience working at big brands like Pinterest, Coca-Cola, The Weather Network, and more. We know how tech, media, and sales works, and we want to help smaller organizations compete better by getting them access to this knowledge.
What's your biggest accomplishment as a business owner?
I had a customer tell me that they could now get their kids braces because of the sales we got them. That one hit home.
What's one of the hardest things that come with being a business owner?
Saying no and prioritizing actions.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure you have a network of people that you can tap into (both from a hiring and customer standpoint)
- Self-fund what you can, as it's hard to be answerable to others and adds a whole other layer of pressure.
- Value your time outside of work.
Where can people find you and your business?
Website: https://www.wishlygroup.ca/
Instagram: https://www.instagram.com/thewishlygroup/
LinkedIn: https://www.linkedin.com/company/thewishlygroup/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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