Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Cyd Notter, Founder & Author of The "Plan A" Diet, located in Wilmington, IL, USA.

What's your business, and who are your customers?

  • Nutrition Education and Coaching Services
  • Award-winning Author
  • Class Instructor
  • Speaker/Presenter.

My customers are those who are tired of flitting from one failed diet plan to another and are ready to take an active role in their health.

Tell us about yourself

I began following a plant-based diet over 30 years ago but wasn't doing it in a healthy way at all. Fast forward to today, I've been teaching the whole food, plant-based way of eating for over 25 years. I'm motivated when I see my clients lose weight for good, regain their health, and get off the lifestyle-related meds which they thought they'd need forever. I have never seen this way of eating NOT work when people implement it and stick with it.

What's your biggest accomplishment as a business owner?

Author of the award-winning book, The "Plan A" Diet: Combining Whole Food, Plant-Based Nutrition with the Timeless Wisdom of Scripture.

What's one of the hardest things that comes with being a business owner?

Marketing. Finding the specific niche of folks who are ready to change.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your homework and have a well-thought-out plan.
  2. Be prepared not to make money at first. It can take many months.
  3. Balance your time well. It's easy to let your business become all-consuming, which might be needed at first, but you also need to "sharpen the saw" (i.e., eat well, get rest, manage stress).

Where can people find you and your business?

Website: https://cydnotter.com/
Facebook: https://www.facebook.com/ThePlanADiet
Instagram: https://www.instagram.com/cyd_notter/
LinkedIn: https://www.linkedin.com/in/cydnotter/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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