Interested in starting your own entrepreneurial journey by launching a wellness and food business but unsure what to expect? Then read up on our interview with Emma Garland of The Good Food Yogi, based in Chester, UK.
What's your business and who are your customers?
I inspire people to become a better version of themselves through yoga and good food. To move more, feel better in the body and the mind. To breathe deep. To give yourself time.
The Good Food Yogi offers fun and informative weekly, online and physical yoga classes, monthly workshops and yearly weekend yoga retreats. Combining our love of yoga with our passion for good, healthy, plant-based food that’s wholesome and nourishing for your body and tastes delicious.
Tell us about yourself
I always loved yoga, from an early age and it was something I always came back to. I eventually took the plunge when I quit my career working in the city as a Corporate Communications Director and eventually travelled to India to achieve my Yoga Teacher Training.
Over the next few years, I took various part-time jobs and in the evenings taught a few yoga classes to gain experience teaching. The people inspire and motivate me every day. Their commitment to their practice. Their dedication and most of all seeing their progress and how it all transfers into their daily lives too.
What's your biggest accomplishment as a business owner?
My biggest accomplishment has to be going full-time with my business. It took almost 7 years but it's been well worth it! It's still growing and changing but it's all part of the process and the journey and I enjoy learning new things. It definitely keeps you on your toes.
What's one of the hardest things that comes with being a business owner?
One of the hardest things is with being a business owner is juggling your time. Especially being a mother as well, organising your time and prioritising is really key to getting the most out of your business.
What are some tips you'd give to anyone looking to start, run and grow a business today?
Make plans but accept they will change.
Listen to your audience, your customers. What you foresee and what actually happens are two different things.
Give people what they want to see your business grow.
Just do it - there is never a good time to start but you'll never know until you start!
Is there anything else you'd like to share?
Be prepared to just learn. Read up, research, watch and observe as much as possible. Take chances, make failures but most importantly learn from them and move onto the next challenge.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.