The Entourage Co. - Christina Michael
Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Christina Michael, founder of The Entourage Co., located in Vancouver, BC, Canada.
What's your business, and who are your customers?
I am Christina Michael, an experienced business professional, and entrepreneur. Over the past six years, my focus has been providing services and solutions in the regulated cannabis industry in Canada, along with some opportunities from international markets. I am the founder and Chief Embodiment Officer at The Entourage Co. and Strategic Partner at Diplomat Consulting.
We provide consulting and collaboration services and solutions for regulated emerging markets, including cannabis, psychedelics, natural health products, and blockchain. Our specialty areas include governance and regulations, advocacy, advisory, strategic planning, brand strategy and business development, identity design, integrated digital and social communications, creative direction, product commercialization, and events.
Tell us about yourself
I won the "most likely to be an entrepreneur" award in high school, and looking back; it totally makes sense. Motivation comes from being in alignment with who I am and what I choose to do. Not every day is great, but I wouldn't have it any other way.
What's your biggest accomplishment as a business owner?
Stepping into the cannabis industry. I have achieved a great deal in a very short time, and every day presents new opportunities to evolve and be part of something extraordinary.
What's one of the hardest things that come with being a business owner?
Risk. But I don't know an entrepreneur that runs from risk. It's not a thrill-seeking feeling; it's an innate acceptance of who you are and the ability to move through risk and keep going.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Hire a business advisor.
- Be fiscally responsible.
- Listen to yourself; if it doesn't feel good, it isn't.
Is there anything else you'd like to share?
Trust yourself. You know best and when you don't know what to do, do nothing. Step away from it, get quiet, and the answer will come to you.
Where can people find you and your business?
Website: https://www.theentourageco.ca/
Website: https://www.diplomatconsulting.com/
Instagram: https://www.instagram.com/theentourageco/
Twitter: https://twitter.com/theentourageco
LinkedIn: https://www.linkedin.com/in/christina-michael/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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