The World’s First Ayurvedic Plant Protein: Ayurvedic Protein®

Team Subkit -

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Lizzy Sinatra, founder, and CEO of The Ayurvedic Protein Co LLC., located in Denver, CO, USA.

What's your business, and who are your customers?

We are the world's first plant protein products rooted in the ancient medicinal system of Ayurveda. Our physician-formulated superfood protein powder blends are not only crafted to help you meet your daily protein requirements in a delicious & healthy way but also to help you unleash some serious superpowers, including maintaining a healthy weight, reducing sugar cravings, promoting a calm and focused mind, immune-boosting, and gut health. And the best part? Our Ayurvedic superfoods are sustainably and ethically sourced from USDA Certified Organic farms because. We are Colorado-proud and woman-owned! Our customers are health-conscious folks who resonate with mind/body wellness and who have a strong desire for clean, healthy nutrition to feel better.

Tell us about yourself

After years of seeking treatment for depression, anxiety, weight gain, and hair loss that accompanied my hormonal imbalance from PCOS, I felt like my healthcare system was failing me. My doctors incessantly recommended prescription medication to mask my symptoms. But I truly wanted to heal from the inside out.

My travels to India in 2016 for my master-level tantric yoga teacher training led me to an Ayurvedic physician, Dr. Aswathy, who saved my health and changed my life. Dr. Aswathy introduced me to the ancient medicinal system of Ayurveda, and I underwent an intense 21-day detoxification ("panchakarma") process. After just a few weeks, I was feeling better. Years later and symptom-free, I continue using Ayurvedic herbs and spices as part of my daily self-care regimen. Dr. Aswathy and I put our heads and our hearts together to create Ayurvedic Protein® and share this life-changing ancient wisdom with others.

Having a whole-hearted mission to connect, grow a community and help others heal through clean nutrition and positivity is what motivates me every day to continue doing this work.

What's your biggest accomplishment as a business owner?

Honestly, having the courage to start this business! I left a fully-funded Ph.D. program to pursue this company full-time. I'm so happy I did!

What's one of the hardest things that come with being a business owner?

Being a business owner is filled with ups and downs. But making sure to reconnect with the original mission, purpose, and passion on a daily basis is a powerful way to keep going.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have goals, but get rid of expectations - being adaptable and looking at the challenging times as learning opportunities is imperative.
  2. Never stop asking questions - getting a mentor -- or multiple -- is invaluable, and talking to peers/people in your industry space for advice and guidance
  3. Put your self-care first! Balancing work/life balance is especially hard when you are 100% responsible for your work, and depend on that work. Taking care of the mind and body will ensure you can keep going through challenging times.

Is there anything else you'd like to share?

Protein is an essential macronutrient for all of us that we need daily. As people are beginning to eat more plant-based, finding quality plant protein sources can be challenging. That's where protein powders come in - adding quality protein supplements is an excellent way to ensure you are meeting daily protein requirements. Unfortunately, many protein powders on the market are often made with artificial ingredients, added sugars, and/or are not tested for quality or safety. That's where we are different. We are setting the new bar for the supplement industry with radical transparency, unparalleled ingredient sourcing, and mindfully-crafted products that are clean, pure, safe, and make you feel better.

Where can people find you and your business?

Website: https://ayurvedicprotein.co/
Facebook: https://www.facebook.com/ayurvedicprotein
Instagram: https://www.instagram.com/ayurvedicprotein/
LinkedIn: https://www.linkedin.com/company/ayurvedicprotein/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.