Interested in starting your own entrepreneurial journey in training and education but unsure what to expect? Then read up on our interview with Mandy Bradley, Owner of SWIMVICE, LLC., located in San Francisco, CA, USA.
What's your business, and who are your customers?
Swimvice is a comprehensive and innovative online resource for swim training and instruction. Whether you're a beginner or an experienced swimmer, Swimvice offers a wide range of resources to help you improve your swimming skills and achieve your goals. One of the best things about Swimvice is the variety of training resources it offers. The website features detailed swim workouts and training plans for all levels, from beginners to advanced swimmers. There are also video tutorials that explain different techniques and drills, making them easy to understand and follow. Additionally, the website provides an analytics feature that allows you to track your progress and set goals, allowing you to see your improvements over time. Swimvice also offers personalized coaching and instruction. They have a team of experienced coaches and instructors that are available to provide feedback and advice on your swim technique, training plan, and performance. They use the latest in video analysis technology to give you a detailed assessment of your stroke and provide recommendations for improvement.
Another great feature of Swimvice is its focus on injury prevention. They provide information and resources on how to warm up, cool down properly, and stretch before and after swim training. This helps to reduce the risk of injury and ensures that you are able to swim at your best. Additionally, Swimvice offers a community aspect where users can connect with other swimmers and share their training experiences and progress. This can be especially beneficial for those who may not have access to a local swim team or community.
In conclusion, Swimvice is an excellent resource for swim training and instruction. They offer a wide range of resources for all levels, personalized coaching and instruction, and a focus on injury prevention. The analytics and community aspect add to the value of the service, making it easy for users to track their progress and connect with other swimmers. Whether you're looking to improve your swim times, increase your stamina, or simply enjoy swimming more, Swimvice has something for everyone.
Tell us about yourself
What first got me started working on my online coaching business was my passion for swimming and my desire to share my knowledge and experience with others. I have been a competitive swimmer for over 15 years and have been coaching for the last ten years. I have always been passionate about the sport and have a deep understanding of the techniques, training, and mental aspects required to swim at a high level. I started off by creating a small online training program, blog, and YouTube channel to share my tips and drills with others. I quickly realized that there was a demand for this kind of training, and I decided to take it to the next level and launch my own business.
What motivates me each day to do what I do, is the satisfaction of seeing the progress of my clients, their achievements, and the positive impact that my coaching has on their lives. I take great pride in helping swimmers of all levels to improve their technique, build strength and endurance, and reach their goals. I also enjoy the challenge of creating innovative and effective training programs and the opportunity to work with a wide range of clients. Seeing the progress of my clients and the positive impact of my coaching on their lives is the most rewarding aspect of my job.
What's your biggest accomplishment as a business owner?
I have built a large and engaged online community of swimmers. I created a website, YouTube channel, and social media accounts where swimmers can access my training resources, ask me questions, and connect with other swimmers. My loyal following of swimmers has achieved notable results from using my online resources.
I developed an online training program that is widely recognized as one of the best in the industry. I created a comprehensive program that includes video tutorials, written instruction, and interactive training tools. My program is designed to help swimmers of all levels improve their technique, build strength and endurance, and reach their goals.
I have been featured in several prominent publications and websites. This has helped to raise my profile and attract new clients. I have built a successful revenue stream through various means, such as online coaching sessions, courses, membership, and merchandise sales. I have been able to grow my revenue consistently, and I have been able to sustain my business through different business models.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that come with being a business owner is achieving and maintaining a steady stream of revenue. This can be challenging because it requires not only delivering a quality product or service but also effectively marketing and promoting it to the right audience. In my case, it requires that I create new content that keeps swimmers engaged and attracts new viewers. This can be time-consuming, so time management is also a challenge. Additionally, it requires being able to adapt to market changes and being able to pivot in order to find new revenue streams. It also requires keeping the expenses low enough to allow for profit, which can be hard when the business is growing. It's also important to manage cash flow and make strategic financial decisions. Overall, it's a constant effort to balance income and expenses to ensure the sustainability of the business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Understand your target market: Conduct thorough market research to understand your target audience, their needs, and how your product or service can meet those needs. YouTube has been an excellent resource for understanding and studying your target audience and what they need help with. This knowledge will help you make informed decisions about your marketing, pricing, and overall business strategy.
- Utilize digital marketing: In today's digital age, it's important to have a strong online presence. Utilize various digital marketing strategies such as social media, email marketing, and search engine optimization to reach your target audience and build a loyal customer base. Remember, "content is king!"
- Stay agile: The business world is constantly changing, and it's important to be able to adapt to new trends, technologies, and market conditions. Stay open to new ideas, be willing to take calculated risks, and be prepared to pivot your business model if necessary. Be also ready to manage your finances and expenses in an efficient manner.
- Self-sufficiency: As an online business owner, it is important to be able to handle a variety of tasks, from marketing and sales to accounting and customer service. This will not only help you to save money by not having to hire staff for every task, but it will also give you a better understanding of your business and the ability to make more informed decisions. Additionally, having a diverse set of skills will also make you more adaptable to changes in the market and in your business. This will help you to be more independent and to have better control of your business.
Where can people find you and your business?
Website: https://www.swimvice.com/
Facebook: https://www.facebook.com/SWIMVICE
Instagram: https://www.instagram.com/SWIMVICE/
Twitter: https://twitter.com/SWIMVICE
LinkedIn: https://www.linkedin.com/in/SWIMVICE/
YouTube: https://www.youtube.com/swimvice
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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