Interested in starting your own entrepreneurial journey in fashion jewelry but unsure what to expect? Then read up on our interview with Suzanna Gallehugh, Owner and Designer of Suzanna Dai, Inc., located in Austin, TX, USA.

What's your business, and who are your customers?

I design and sell high-end costume jewelry using couture beading and embroidery techniques. My customers include high-end department stores and boutiques, as well as retail customers.

Tell us about yourself

I had always wanted to have my own business, and the stars aligned in 2008 when I went to India. Beadwork and embroidery are my passion, and I was able to find a like-minded producer to make some samples, which I brought back to NYC with me and started to sell. My biggest motivator is to create new things using different beading and embroidery techniques - I would be doing this whether I had a business or not. I just really like it!

What's your biggest accomplishment as a business owner?

One of my biggest accomplishments was having Michelle Obama wear a pair of my earrings to a state dinner in 2011. Once that had happened, I felt like I could die a happy person.

What's one of the hardest things that comes with being a business owner?

There are so many challenges in being a business owner, but for me, one of the biggest challenges is managing the financial ups and downs. When you're on top, orders are flowing in, and it becomes almost overwhelming, and when you hit a slower period, it's really slow. It's a constant balancing act and something I still struggle with.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't underprice your product or service; save for the slow times, and when times are good, take advantage of it for as long as you can!

Where can people find you and your business?

Website: https://suzannadai.com/
Facebook: https://www.facebook.com/suzannadaijewelry
Instagram: https://www.instagram.com/suzannadai/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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