Spirits Consulting Group - Susan Mooney

Team Subkit -

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Susan Mooney, Founder, and CEO of Spirits Consulting Group, located in New York, NY, USA.

What's your business, and who are your customers?

Spirits Consulting Group is a boutique consultancy and marketing agency that works with spirits producers to successfully enter the U.S. market and grow their brands.

Tell us about yourself

I founded the business almost 14 years ago, and I am still motivated to help new entrepreneurs and their brands succeed. I enjoy the whole process, from concept to strategy, development, launch, and growth. More recently, I've really enjoyed expanding our client's sales through e-commerce and digital marketing.

What's your biggest accomplishment as a business owner?

Seeing my clients succeed and helping them grow their dream into successful businesses. There is nothing more satisfying than walking into a bar, restaurant, or liquor store and seeing our client's products on the shelf.

What's one of the hardest things that comes with being a business owner?

You have to be able to do a lot of things well every day. It can be exhausting.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you truly have a product that is unique, needed, and at a reasonable price point.
  2. Learn to fiercely prioritize- everything: your to-do list, the meetings that you participate in, product attributes, everything. Do a few things extremely well and then expand.
  3. Understand that start-ups are always a long game. There are no overnight successes. This realization changes everything from how you treat people to what you spend money and time on.

Where can people find you and your business?

Website: http://spiritsconsulting.com/
Instagram: https://www.instagram.com/spiritsconsultinggroup/
LinkedIn: https://www.linkedin.com/company/spirits-consulting-group/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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