Interested in starting your own entrepreneurial journey in finance but unsure what to expect? Then read up on our interview with Matt Ruttenberg, Founder of SureLI Insurance, located in Franklin, NC, USA.
What's your business, and who are your customers?
We're an online, independent term life insurance agency that is the opposite of most agencies. We use strategies to lower your policy and keep you from being overinsured while on your path to financial independence. We don't use expensive cash value policies; we believe that you're simply using the insurance company's deeper pockets until you've filled your own.
Tell us about yourself
I am a third-generation financial entrepreneur. I owned a financial planning practice for 15 years and sold it to help those who are searching for financial independence with SureLI. The FI movement is a global group of motivated people looking to change the narrative of how their parents managed money. This group accumulated wealth quickly and retired in their 30s and 40s.
What's your biggest accomplishment as a business owner?
Having the courage to make a change in my career. I had an established business and decided to sell it and start over. Part of that decision was to build a lifestyle of financial, time, and location independence, which SureLI has helped me accomplish.
What's one of the hardest things that come with being a business owner?
Understanding your client's psychological mindset and how they want to digest information. When do they want information, and when do they ask for help. Having a good understanding of this will change how you structure your company.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Ask for help and focus on your superpower. If it's not your strength, find someone who has that strength. You focus on what you do best.
Where can people find you and your business?
Website: https://sureli.co/
Facebook: https://www.facebook.com/surelico
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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