Interested in starting your own entrepreneurial journey by launching a wellness business, but not sure what to expect? Then read up on our interview with Cody Mitts, MA, LPC, founder, and owner of Ipseity Counseling Clinic, based in Denver, Colorado, USA.

What's your business, and who are your customers?

We are a co-working space for therapists, and we provide support to mental health providers in private practice and provide mental health counseling services to the public.

Tell us about yourself

After completing my graduate school training to become a therapist, I knew that I wanted to work in private practice. I quickly learned that most therapists are not trained to run a business as a private practice owner. I started Ipseity Counseling Clinic with a vision to help therapists build a successful practice to serve the clients they love to work with. As Ipseity Counseling Clinic has grown, I've loved seeing more therapists learn to grow their practices and create community among professionals in our industry.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been creating a community of therapists that get to work with people they love and get to build a business that they enjoy. We currently have 15 therapists in our co-working space, and we are hoping to expand into another location in the next year as our demand continues to grow.

What's one of the hardest things that come with being a business owner?

I've learned that therapists often struggle to run a private practice not because they aren't good therapists but because they haven't learned how to think like a business owner. It is a challenge to balance a successful business mindset with a successful clinical attitude for many therapists.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First, work on learning who you want to serve. Starting it's easy to want to try and help everyone, but that rarely works. Secondly, I would recommend continually spending time improving your service or product. You can always improve how you serve your clients or customers. Thirdly I would suggest being flexible to adapt your business. You may think you have a great idea, but you might learn a better way to meet your client's and customers' needs. If an idea doesn't work, you learn from it and adjust your business accordingly.

What are some of the things you put in place to maintain a healthy work/life balance?

I have learned how I operate best and be okay if that looks different from others. When I first started my business, I thought I had to work like everyone else, leading to burnout. Now I don't have a problem setting my calendar and schedule in a way that helps me thrive which translates into a better service that I can offer.

Who are some of your favorite entrepreneurs, and why?

I am a big fan of Mike Michalowicz. I have read several of his books including Profit First, which I recommend to all of the people who work in our co-working space. I also love his podcast Mike Up In Your Business. I have also received a lot of value specifically for therapists building a business from Joe Sanok.

Where can people find you and your business?

Website: https://ipseitycounselingclinic.com/
YouTube: https://www.youtube.com/channel/UCq5xoanLUmkH58yT3_YxpKw

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.