Interested in starting your own entrepreneurial journey in music but unsure what to expect? Then read up on our interview with Andrew Johnson, Owner of Superior Sounds Music, located in Santa Monica, CA, USA.
What's your business, and who are your customers?
Superior Sounds Music offers music education and artist development. For music education, we provide private or group music lessons on guitar, bass, ukulele, piano, drums, violin, viola, cello, vocals, music theory, and songwriting to all age ranges. For artist development, we help up-and-coming musicians and artists reach a wider audience by networking, song development, promotions, branding, marketing, and getting gigs.
Tell us about yourself
I'm a multi-instrumentalist that's been performing, teaching, and managing musical talent for 10 years. I got my BA in music performance at West Chester University of Pennsylvania and my MS in music industry at Thornton School of Music at USC. I started Superior Sounds Music because I have a passion for music and helping people achieve their musical goals. Whether that is the creation of music, the distribution of music, and the live performance of music, it brings me joy to see them express themselves and bring people together.
What's your biggest accomplishment as a business owner?
My biggest accomplishment would be maintaining a steady flow of clients with my networking skills.
What's one of the hardest things that come with being a business owner?
The hardest things that come with being a business owner would be managing the workload with all the preparations that need to be done (such as practicing) beforehand and coming up with quick solutions when problems occur.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Get a business mentor; the SBA has great mentors.
- Get very organized with your calendar.
- Network Network Network by going out to events and creating genuine connections.
Where can people find you and your business?
Website: https://www.superiorsoundsmusic.com/
Instagram: https://www.instagram.com/superiorsoundsmusic/
LinkedIn: https://www.linkedin.com/in/andrew-h-johnson-la/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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