Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Angelo Frisina, Founder & CEO of Sunlight Media LLC, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

Sunlight Media is a renowned web design and mobile app development firm located in downtown Los Angeles. The company's services include web design, mobile app development, graphic design, and digital marketing strategies such as SEO, SMM, PPC, and brand development. Our customers range from startups to small businesses, corporations, and government agencies.

Tell us about yourself

As a professional musician, I traveled extensively throughout the world. During my tours, I discovered web design as a convenient means to earn income, as all I needed was a laptop and internet connection to work on projects during downtime in airports, hotels, or before soundchecks. With a lot of free time on tour, I took on small web design projects, making it an easy job to have.

During my tours, I received a high volume of requests for web design, graphic design, and other digital services. However, as a freelancer, I was limited in my ability to take on multiple projects at once. To overcome this limitation, I assembled a team of freelance graphic designers, web developers, and digital marketers. This enabled me to take on multiple projects and shift my focus to project management and quality assurance. As the business grew, I hired additional project managers to handle these tasks, allowing me to concentrate on business development. This gradual transition from being a solo freelancer in the music industry to building a successful agency and award-winning team.

What's your biggest accomplishment as a business owner?

Building an award-winning digital marketing agency from the ground up, with no formal business training. Just sheer determination, hard work, and perseverance.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is balancing the many different responsibilities and tasks that are required to run a successful business. We often have to wear many hats and juggle multiple roles and responsibilities, such as managing finances, marketing, sales, operations, and human resources. Additionally, we are often responsible for making important decisions that can have a significant impact on the success of the business. This can be challenging and stressful, as it requires a high level of knowledge, skill, and experience.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Develop a solid business plan: Before starting a business, it's important to have a clear understanding of the target market, competition, and financial projections. A comprehensive business plan will help a business owner stay focused and on track, and it will also be useful when seeking funding from investors or lenders.
  2. Be flexible and adaptable: Running a business requires constant adaptation to changing market conditions and customer needs. Be open to new ideas and be willing to pivot a business strategy if necessary. Being flexible and adaptable will allow businesses to stay ahead of the competition and make the most of new opportunities.
  3. Invest in marketing and customer acquisition: Building a strong customer base is crucial for the success of any business. Invest in marketing efforts that will help the business reach new customers and build brand awareness. Make sure to track marketing campaigns and adjust them as needed to improve the ROI. Building a strong customer base will be key to the growth and long-term success of any business.

Where can people find you and your business?

Website: https://sunlightmedia.org/
Facebook: https://www.facebook.com/SunlightMedia
Instagram: https://www.instagram.com/sunlightmedia/
Twitter: https://twitter.com/designerLA
LinkedIn: https://www.linkedin.com/company/sunlight-media/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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