Interested in starting your own entrepreneurial journey in skin care but unsure what to expect? Then read up on our interview with Nicole Winter, Founder of Strala, located in Palm Beach, FL, USA.

What's your business, and who are your customers?

I founded Stråla Skincare in 2018 with my two sons and my team of skincare veterans. After fighting the “age battle” in Hollywood after decades as a model and actress, I decided to take matters into my own hands to find an alternative to invasive and sometimes harmful procedures to develop a skincare solution to:

·       Deliver lasting, visible rejuvenation
·       Simplify an everyday skincare routine
·       Reduce the need for invasive procedures

Leveraging my medical school background and knowledge of Hollywood skincare secrets, I worked with top chemists and scientists to develop a revolutionary, all-in-one product with only top-quality ingredients at highly effective concentrations to enhance and simplify an on-the-go luxurious skincare routine. Now, six years later, that goal was achieved and became the foundation for Stråla’s Aktiv-8 Cellulär Komplex and the Stråla One formula.

Our customers are aging women and men who prefer a 90-second skincare routine, travel with one all-in-one skincare cream instead of 5-6 jars, and care about saving the environment from all that package waste.

Tell us about yourself

I’m a Swedish native, and I’m well-known for my work in film and television, including the #1 award-winning television series Swedish Hollywood Wives – as the only single mother. With no support from a partner, I always felt the need to take matters into my own hands to find a solution. While fighting the “age battle” in Hollywood as I was aging to get work and I had a bad experience with Botox, I decided to take matters into my own hands to find an alternative to tedious skincare routines and invasive, even harmful, procedures.

As an immigrant single mother, my strongest motivation has been to show my sons what it takes to succeed regardless of who they are and where they are coming from. Now, I finally have my two sons by my side, who have helped me develop Stråla into what it is today. I’m hard working and a true believer in determinedly following your dreams.

What's your biggest accomplishment as a business owner?

The successful final development of our first product Stråla One: Swedish Rapid Rejuvenation Luxury Cream, was truly a breakthrough. We had to deal with years of scientific and sourcing complexities. Finding the right ingredients across the globe and building a product that properly delivered results, used clinically tested levels of powerful ingredients, and all remained stable within a single bottle was truly an uphill battle – much more difficult than I anticipated. In the end, we developed a product that delivers what it promises and is loved by aging men and women equally.

What's one of the hardest things that come with being a business owner?

Well, it takes sacrifice. If you want to create something new and different, that takes a tremendous amount of time in research and in development. Our Stråla one formulation is one of a kind, and our own Cellular Complex, Aktiv-8, took six years to develop. You must come to the finish line regardless of all the hurdles you have to overcome.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If you have an idea that would make a difference and would improve people’s lives - just do it!
  2. Many times, it can be tedious and difficult, and you feel hopeless and lost - don’t give up!
  3. Surround yourself with professionals who are smarter than you, and – you will come to the finish line!

Is there anything else you'd like to share?

It’s a great deal of a juggle when you’re a business owner, and it gets very intense. I am a single mother who continues to hold true to the American Dream through hard work and determination. With the mindset that there are never any real obstacles, only challenges.

We are hoping to continue to bring Stråla to success with my sons and partners, Cristofer and Alexander Winter. I’m very lucky to have such an amazing team that takes a lot of the everyday burdens off my shoulders. I will continue to pursue my goals with a burning passion inside of me and the ambition to prove to all those that said I couldn’t that I could and that I will.

Where can people find you and your business?

Website: https://stralaskincare.com/
Facebook: https://www.facebook.com/stralaskincare/
Instagram: https://www.instagram.com/stralaskincare/
LinkedIn: https://www.linkedin.com/in/agnesnicole/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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