Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jim Watts, Owner of Stop A Cramp, located in Richmond, BC, Canada.
What's your business, and who are your customers?
We sell a device that prevents leg cramps from waking you at night. Our customers are in 50 years of age and up.
Tell us about yourself
I tried for two years to find a solution through my doctor for my nocturnal leg cramps. Sitting in my kitchen chair, I thought about what's different about me that causes my leg cramps. I came up with a theory based on my body's mechanics and made my first strap. It worked for me from that day on over twelve years ago; I haven't had a leg cramp since. Out of the three hundred pairs I've sold, only two people said they didn't work for them. One of my test subjects came into the shop I was working at and yelled, "You're a genius." It works with extreme cases and gives me satisfaction knowing I created something that works like nothing else ever has.
What's your biggest accomplishment as a business owner?
Inventing and patenting a product that is the greatest prevention of idiopathic leg cramps.
What's one of the hardest things that comes with being a business owner?
Marketing is the hardest for me.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do it when you are young.
- Take a risk but not one so great that you jeopardize yourself.
- Search the market and find out where the demand and money are.
Where can people find you and your business?
Website: https://stopacramp.ca/
Facebook: https://www.facebook.com/stopacramp.ca
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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