Maximize Your ROI With Our Help

Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Adwin Lui, Managing Partner of Stigan Media, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

Our goal is to offer transparent, tailor-made Digital Marketing Services to suit any business's unique online advertising needs. Our services are for everyone — whether you are an established business or starting out, or if you need a revamp or a nudge in the right direction regarding your Marketing. We help businesses from any industry and of any size achieve their fullest potential.

Tell us about yourself

First, after graduating from Post Secondary at BCIT, I took over my family's restaurant and quickly opened a second successful location. The first restaurant was voted best restaurant in Maple Ridge eight years in a row. Wanting to get out of the restaurant industry, I sold both locations to work at the third-largest print and distribution company in BC. From there, I crossed paths with my current business partner, Sandro. We both attended BCIT, and he offered me a management position at North America's Largest Directory and Digital Ad agency.

After a year of experience with that company, Sandro and I realized that the Digital Marketing services in Vancouver from the company they were currently working for were not up to par. Their way of doing business, where they only visit clients once a year and only when it's time to renew, resulted in many dissatisfied customers. Being a former customer of theirs when I had my restaurant, I felt this was not right and wanted to change things for the small business owner; from there, Stigan Media was born. At Stigan, we strive to offer cost-effective solutions to small to medium-sized businesses while at the same time offering superior marketing services to them.

What's your biggest accomplishment as a business owner?

When I started this company, I just wanted to make sure small businesses could get great services without being gauged. After 10 years of doing this, I'm most proud of all the customers that we have helped over the years. Many grow from a one-person show to hiring many employees and some opening multiple locations. It's always nice to hear about clients' successes, but it's even better when they say that a huge part of their success was from our Digital Advertising Services.

What's one of the hardest things that comes with being a business owner?

I love being a business owner, and I would not change a thing, but at the start, it was tough. Not having any clients and building up this business to where it was today took many years. Also, knowing that I am responsible for the livelihoods of all my employees can be stressful at the start.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Just get off your butt and start doing it.
Connect and build relationships with other business owners. It's always nice to have someone to chat with and bounce ideas off of.
Treat your employees with respect and even better than how you would want to be treated as an employee. Happy employees are your greatest asset.
Always do your best to offer the most amazing service or product that you can to your clients; they are what keep the lights on. Treat all clients the same, small or large. Often the small clients will grow into big ones, or many will send you referrals if they are happy with your services or products.

Where can people find you and your business?

Website: https://stiganmedia.com/
Facebook: https://www.facebook.com/StiganMedia
Instagram: https://www.instagram.com/stiganmedia/
Twitter: https://twitter.com/StiganMedia
LinkedIn: https://www.linkedin.com/company/stigan-media/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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