Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Audrey Powell, founder and CEO of Spicegrove, located in Parsippany, NJ, USA.

What's your business, and who are your customers?

I launched Spicegrove to develop a line of products made from hibiscus. Our first product is an all-natural hibiscus ginger beverage, a revolutionary take on a traditional drink I grew up drinking in Jamaica. It is also very well known in the Caribbean as well as other countries around the world.

My goal was to make a beverage that could be enjoyed in different ways. The unique formulation of the drink does just that! It can be enjoyed over ice or added to seltzer, teas, smoothies, make popsicles, alcohol, and many other ways. Our customers love the functionality of the product, and it also boasts some very significant health benefits such as antioxidants, vitamin C, magnesium, zinc, and other vitamins.

Tell us about yourself

I started making it for friends and family, and folks were blown away by how good it was. They encouraged me to get it on the market, and after four years of developing my special formula, I decided to go for it! One of my biggest motivations is the total satisfaction from my returning customers. Each of them has different reasons why they keep coming back for the product. For example, I have customers who just love that the product helps them maintain a healthier lifestyle. And then we have customers who are amazed at the many ways in which they can use the product.

What's your biggest accomplishment as a business owner?

One of my biggest accomplishments is recognizing the impact I was making with this product, so I took the leap of faith and resigned from my 9-5 job at the height of the pandemic, and I haven't looked back! I'm also very proud of the recognition the beverage received from The Beverage Tasting Institute; they gave us a raving review and a 92 rating!!

What's one of the hardest things that come with being a business owner?

Being a business owner comes with many challenges and anxiety! I don't think there is just one thing, however, during the past 2+ years, with the increased prices of products, services, and goods, it's become increasingly challenging to keep our costs down and keep the product affordable. I'm beyond grateful that our customers are committed to seeing us succeed in a very competitive space.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research in whatever area of business you'd like to undertake
  2. Create a product that sets you apart! Ask the question, why would someone want to purchase my product? What makes my product different from what is already out on the market?
  3. Be prepared to take constructive criticism and learn all you can before, during, and after launching your business.

Is there anything else you'd like to share?

In the future, I will launch other flavors and products, such as jams, sauces, and other condiments, all made from hibiscus.

Where can people find you and your business?

Website: https://www.spicegroveroselle.com/
Facebook: https://www.facebook.com/spicegroveroselle/
Instagram: https://www.instagram.com/spicegroveroselle/
LinkedIn: https://www.linkedin.com/in/amoore4/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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