Prevent Mechanical Neck or Back Pain - SoBe Spine

Team Subkit -

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Yoav Suprun, Owner of SoBe Spine, located in Miami Beach, FL, USA.

What's your business, and who are your customers?

I run two businesses simultaneously. The first is "SoBe Spine," a concierge physical therapy clinic in Miami Beach (Sunset Harbor). The second is "Dr. Yoav" -  corporate education on prevention strategies for mechanical neck and back pain.

Tell us about yourself

I earned my clinical Doctorate in Physical Therapy (DPT) from New York University (NYU). I continued my post-graduate education, receiving a diploma in Mechanical Diagnosis and Therapy (MDT). In addition, I carry the prestigious Orthopedic Clinical Specialist (OCS) certification and am a Strength and Conditioning Specialist (CSCS). I am a senior faculty at the McKenzie Institute USA, where I teach healthcare professionals about self-treatment and prevention strategies. In 2008 I founded South Beach Spine Physical Therapy ("SoBe Spine"), a concierge physical therapy clinic in Miami Beach, Florida. In addition, I consult with organizations worldwide on workplace health and safety.

I have over three million views on YouTube and have been featured in multiple media outlets, including CBS, NBC, and The Huffington Post, as well as Redbook and Shape magazines. In January 2022, I published my book "Aging Without Aching" and recorded my first TEDx talk in Breckenridge, CO. I LOVE helping people get rid of common mechanical pain and enjoy educating them about prevention strategies.

What's your biggest accomplishment as a business owner?

Publishing my book "Aging Without Aching", which is based on my experience as a mediocre personal trainer who learned from my mistakes, acquired knowledge as a Mckenzie clinician, and developed a successful clinic.

What's one of the hardest things that comes with being a business owner?

Establishing my reputation and making sure all customers are satisfied with the care.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Give free educational talks to the public about what exactly it is that you do.
  2. If in healthcare- do NOT accept insurance. Build yourself to be the best out there so people wouldn't care about insurance.
  3. Use social media to promote your services.

Where can people find you and your business?

Website:
http://www.sobespine.com/
https://www.dryoav.com/

Facebook: https://www.facebook.com/sobespine/
Instagram: https://www.instagram.com/dryoav/
Twitter: https://twitter.com/askdryoav
LinkedIn: https://www.linkedin.com/in/yoav-suprun-40312a5/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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