Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Shileen Lunelli, founder of Soaps by Shé, located in Sault Ste. Marie, ON, Canada.

What's your business, and who are your customers?

I make all bath and body products. Everyone deserves to pamper themselves using quality products at an affordable price. I get the cutest kids coming in with their allowance, and they want to buy a bubble bath. My customers are men, women, children, and animals of all ages.

Tell us about yourself

I’m in my fourth year of business. I started this business because I love making bath products, and I love using my products. My motivation comes from my customers. I constantly get messages saying how much they love using my products; they swear by them. It makes me so happy to hear this. I put a lot of love into what I do, and hearing comments like this keep me motivated.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is running a successful business.

What's one of the hardest things that come with being a business owner?

The hardest thing for me, being a business owner, is turning my phone off to have family time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research beforehand.
  2. You have to be willing to change things up according to the market.
  3. Starting a business is a huge investment, be willing to work 24/7.

Is there anything else you'd like to share?

If you have a dream, do it!!

Where can people find you and your business?

Facebook: https://www.facebook.com/indulgeandpamperyourself/
Instagram: https://www.instagram.com/soaps_by_she/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.