Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Dr. Suzanne Gokel, Founder of Skin Sutra by Dr. Suzanne, located in Huntington Beach, CA, USA.
What's your business, and who are your customers?
I am a physician and developed a skincare line that provides high-quality skincare products for anti-aging, acne, and all general skin health. I also aim to spread knowledge to my customers through transparency with product creation and use. Skin Sutra by Dr. Suzanne was designed to demystify skin care through education while creating products with targeted ingredients to help people feel good in their skin. We believe in skincare efficacy over fluff, product simplicity over clutter, and ingredient quality over quantity.
Tell us about yourself
I am Dr. Suzanne Gokel, D.O. I am a family and esthetic medicine physician. Growing up in a family skin care manufacturing business with my mom as the founder and chemist exposed me to this industry very early on. Providing medical cosmetic treatments, I know how important skin quality and appearance are for people. Our skin is the largest organ in the body and an important part of our health. When people engage in their skincare, they feel good and healthy. Bridging my two backgrounds together has allowed me to develop Skin Sutra with the intent of simplifying the process for people and optimizing use. I love the creative process and bringing knowledge to my audience while still keeping it fun. My biggest goal is to help people find their skinfidence!
What's your biggest accomplishment as a business owner?
As a founder of Skin Sutra, getting the completed product line to launch with its website and social media identity was an exciting accomplishment.
What's one of the hardest things that comes with being a business owner?
The challenges as a business owner are showing up every day, weathering the storms, being flexible and nimble for opportunities, and providing the best service to my customers. One of the hardest challenges is navigating social media trends and gathering engagement from my audience.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Align your business goals with your values to help you make your decisions.
- Pick a business model that you will enjoy and look forward to working on. This will get you through the challenging times of a new business.
- Remember to celebrate all the wins, big or small, because you really are succeeding with every step.
Where can people find you and your business?
Website: https://skinsutra.com/
Facebook: https://www.facebook.com/SkinSutraByDrSuzanne
Instagram: https://www.instagram.com/skinsutraofficial/
LinkedIn: https://www.linkedin.com/company/skinsutraofficial/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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