Mike-End Soap & Candle Supply

Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Sheryl Shore, Owner of Mike-End Soap & Candle Supply, located in Montreal, QC, Canada.

What's your business, and who are your customers?

I make unique hand-dipped pure beeswax candles for everyday chic and special occasions. As well, I offer soap-making workshops and DIY kits to learn to make nourishing, luxurious soap at home.

Tell us about yourself

I was at university for a long time, deep inside my head, and I needed to connect more with my sensual self. I always loved handmade soap and beeswax and felt it call to me as a passion that I could devote myself to.

What's your biggest accomplishment as a business owner?

I would say it was pivoting from focussing on soap sales to teaching people how to make their own soap. When I first started making soap over 20 years ago, handmade soap was a novelty. But as the market became more congested, it became harder to make sales. I always loved teaching, so moving to that was a natural progression for me. I was able to do it at a time when DIY was really hot. Then when the pandemic hit and in-person courses were not possible, I developed a DIY soap-making kit so people could learn to make soap at home.

What's one of the hardest things that come with being a business owner?

Being responsible for everything from creation to bookkeeping!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start with your passion because that is the motivation that will create growth. Do your research - get to know your field so you can find your niche. And trust your instincts.

Although I love good sales reports, what really puts a smile on my face and keeps me going is reviews and feedback from customers. That social connection is priceless!

Where can people find you and your business?

Website: https://www.etsy.com/shop/mileendsoapandcandle/
Facebook: https://www.facebook.com/mileendsoapandcandle
Instagram: https://www.instagram.com/mileendsoapandcandlesupply/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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