Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Shawndra Woods, founder of Shawndra's Cupcakes and Treats, located in Houston, TX, USA.
What's your business, and who are your customers?
We are an online bakery located in Houston, TX. We cater to our local community and social media followers. We also provide corporate advertising products.
Tell us about yourself
I have loved to bake since I was a young girl. I used my baking as a favorite pass time, which became a business. I love to be able to share a piece of my love for people in my baked goods. Being a part of someone's special day is super rewarding.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is starting and growing my business from the ground up. I have put a lot of hard work into this business as well as invested a lot of my own money. It's been a journey, but I am proud of what I have accomplished.
What's one of the hardest things that come with being a business owner?
The hardest thing to do is keep up with social media. I am not really a social media guru. It's hard to take time out of your day to take the right phone, choose the right time to post, keep up with this, and that when all you would rather do is bake.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Number one, do your research before opening. I cannot stress this enough. I got out there, feet first, with no knowledge of what I was doing, and it was not easy. I failed a lot, yes a lot. Two, I'd say put together a business plan, even if it's small, so you can see clearly know how you will fund your business, so you're not financially stressed. Lastly, I would advise anyone not to be too hard on themselves. Most people do not come and make a ton of money the first try at it, and that is ok. Pace yourself, have true expectations and make it fun.
Is there anything else you'd like to share?
I really want to appreciate those that have been with me on this journey and for your continued support. Thank you to those just joining as well.
Where can people find you and your business?
Website: https://www.shawndrascupcakesandtreats.com/
Facebook: https://www.facebook.com/shawndrascupcakesandtreats/
Instagram: https://www.instagram.com/shawndrascupcakesandtreats/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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